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Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-Environment Date of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management. Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn. Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender,
The concept of identity and a sense of belonging in a multicultural- and multiethnic society are complicated. The aim of this study was to examine how young Swedish-born women of foreign origin perceive their identity when they belong to two or several cultures. Six young women with foreign origin were interviewed through partly themed and semi-structured interviews to share their experience on ho
Den moderna arbetsplatsen är i konstant förändring, varav nya krav ideligen ställs på såväl individen som organisationen. Behovet av engagerade medarbetare med förmågan att utveckla och leda sig själva anses vara en förutsättning för framgång, samtidigt som sociala relationer blivit allt viktigare på arbetsplatsen. Syftet med uppsatsen var att undersöka sambanden mellan självledarskap, socialt stöToday’s modern workplace is one of constant change, which continuously places new demands on both individuals and organizations. The need for engaged employees with the ability to develop and lead themselves is a prerequisite for success, all the while social relationships have become increasingly more important in the workplace. The purpose of this paper was to investigate the relationship betwee
Småhus avser friliggande en- och tvåbostadshus samt par-, rad- och kedjehus. Småhusbostäder är vanligt förekommande i Sverige men de senaste åren har nybyggnationen av dessa bostäder legat på en oförändrad nivå samtidigt som antalet nybyggda bostäder i flerbostadshus ökat kraftigt. Andelen nybyggda småhus har således minskat de senaste åren och bakgrunden för arbetet har därför varit att besvara fSingle-family housing is a relatively common type of housing in Sweden. Even though the demand for this type of housing is higher than the supply, the share of new construction is decreasing in favor of multi-family housing. There has been a significant increase in new housing construction as of late, however the amount of new single-family housing has remained constant. The purpose of this paper
Adverbial verbs and interrogative verbs are two relatively rare and underexplored linguistic phenomena that are investigated in this typological study. Adverbial verbs are verbal constituents that possess the morphosyntactic properties of verbs but that encode manner and temporal information, instead of referring to states or events as verbs prototypically do. Interrogative verbs possess the morph
I svensk rätt utgörs den yttersta gränsen för ansvar av ett krav på tillräcklig medvetenhet. I denna uppsats utforskas den historiska och teoretiska bakgrunden till begreppet. Här presenteras det medvetenhetsbegrepp som framträder i doktrin och rättspraxis. Här förs också en diskussion om hur väl medvetenhetsbegreppet överensstämmer med de allmänna rättsliga principer som kräver förutsägbarhet, liIn Swedish law, legal liability is limited by a requirement of sufficient awareness (medvetenhet). The subject of this essay is to explore the theoretical and historical background of this legal concept. This is done by a presentation of how the legal term awareness is described in legal literature and case law. The essay also includes a discussion on to what extent the concept of awareness compli
Introduction: This study was performed to optimize extraction of lead, copper and zinc from seaweed using pressurized hot water, to investigate the selectivity and extractability of the extraction. Background: Pressurized hot water extraction is an environmentally sustainable method in comparison to more common extraction methods, such as distillation or solvent extraction, used with plant mater
This work presents the first data from a calculation engine for synchrotron Microbeam Radiation Therapy (MRT) implemented in the EclipseTM Treatment Planning System from Varian Medical Services. The calculation engine constitutes a simple pencil beam algorithm estimating ‘peak’ dose and of Monte Carlo simulated Peak Valley Dose Ratios (PVDRs) that are used to obtain ‘valley’ dose. The aim of this
De studier om röstkvalitet hos träningsinstruktörer som hittills genomförts har alla innefattat subjektiva skattningar. Tidigare har inga objektiva mätningar utförts på träningsinstruktörer under pågående träning. Syftet med den här studien var att genomföra en explorativ studie gällande träningsinstruktörers röstanvändning och den ljudmiljö de vistas i. Objektiva röstmätningar utfördes med hjälp
Background: Children whose parents have alcohol use problems are at an increased risk of several negative consequences, such as poor school performance, an earlier onset of substance use, and poor mental health. Many would benefit from support programs, but the figures reveal that only a small proportion is reached by existing support. Digital interventions can provide readily accessible support a
BACKGROUND: Cell blocks (CBs) are widely used for biomarker analyses such as immunostaining. Although immunohistochemistry on formalin-fixed paraffin-embedded tissues is standardized, there are multiple preparation methods and fixatives for cytology. Our objective was to investigate the effect of different common fixatives on the immunoreactivity of pleural effusion CBs with metastatic lung adenoc
Heart failure (HF) is associated with high mortality, decreased quality of life, and places a heavy burden on healthcare resources. Numerous HF patients are diagnosed without a conclusive echocardiogram and are lacking appropriate pharmacotherapy. The majority of HF studies in Sweden are based on hospital registries that may not represent the entirety of the HF patient population. This thesis exam
Purpose: Iron deficiency anemia is common in people with inflammatory bowel disease (IBD), causing deterioration in quality of life, which can be reversed by treatment that increases iron stores and hemoglobin levels. The present post hoc analyses estimate health state utility values for patients with IBD after treatment with ferric derisomaltose or ferric carboxymaltose and evaluate the health do
Background: The menopause transition is associated with unfavourable alterations in health. However, postprandial metabolic changes and their mediating factors are poorly understood. Methods: The PREDICT 1 UK cohort (n=1002; pre- n=366, peri- n=55, and post-menopausal females n=206) assessed phenotypic characteristics, anthropometric, diet and gut microbiome data, and fasting and postprandial (0–6
Background: The aims of this study are to 1) determine the scope of musculoskeletal (MSK)-related clinical research in Sweden; 2) collate the amount of first-tier funding received; 3) discuss strategies and infrastructure supporting future MSK clinical trials in Sweden. Methods: A systematic scoping review protocol was applied in PubMed, Scopus, and SweCRIS databases. The articles were examined, a
BACKGROUND: Salivary amylase, encoded by the AMY1 gene, initiate the digestion of starch. Whether starch intake or AMY1 copy number is related to disease risk is currently rather unknown. The aim was to investigate the association between starch intake and AMY1 copy number and risk of cardiovascular disease (CVD) and mortality and whether there is an interaction. In addition, we aim to identify CV
Background: Drug Use Disorder (DUD) is a major contributor to world-wide morbidity and mortality. The extensive national registers in Sweden provide the basis for a study of spatial and temporal patterns of DUD onset and recurrence in Sweden from 2001–2015. Methods: To identify patterns of DUD over space, time and gender for Swedish individuals aged 15–35, space–time clustering using SaTScan was a
Background: Increased nasal resistance as measured by 4-phase rhinomanometry is associated with a paucity of apneas relative to hypopneas in obstructive sleep apnea (OSA) patients. The ratio of hypopneas to apneas for a given apnea hypopnea index (AHI) may influence treatment choice. This study aimed to investigate if OSA patients with an elevated hypopnea apnea ratio are associated with differenc
BackgroundDuring recent years FLASH radiotherapy (FLASH-RT) has shown promising results in radiation oncology, with the potential to spare normal tissue while maintaining the antitumor effects. The high speed of the FLASH-RT delivery increases the need for fast and precise motion monitoring to avoid underdosing the target. Surface guided radiotherapy (SGRT) uses surface imaging (SI) to render a 3D
