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Patriarchal ideologies, gender equality and the conflict between the old and modern ways of life have always been topics of discussion in contemporary society. In 1925, F. Scott Fitzgerald published The Great Gatsby, when patriarchal ideologies were dominant in American society and American literature. Additionally, there is an ambivalence showing that although times were changing, the gender ster
Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. Thus, the study is foundational and concep
Cross-sectional survey data on Swedish adolescents aged 12 - 18 was used to analyse perceived risks of smoking-related lung cancer, the determinants of these risk perceptions, and how these perceptions related to smoking behaviour. Three major conclusions were drawn: ( 1) that both smokers and non-smokers overestimated the risks of lung cancer, ( 2) that these risk perceptions fell substantially w
This article compares and contrasts male immigrant labor market experiences in Sweden and Denmark during the period 1985-1995. Using register-based panel data sets from Sweden and Denmark, a picture of the employment assimilation process of immigrants from Norway, Poland, and Turkey is presented. The comparative approach shows that immigrants in Sweden and Denmark experienced similar declines in e
Emotions are often accompanied by vocalizations whose acoustic features provide information about the physiological state of the speaker. Here, we ask if perceiving these affective signals in one's own voice has an impact on one's own emotional state, and if it is necessary to identify these signals as self-originated for the emotional effect to occur. Participants had to deliberate out loud about
Finite-element programs can be used for designing columns and their bracing systems. It is well known, however, that the output obtained from such programs is highly dependent upon the input (such as imperfections and stiffness properties). In the present study, the effects of imperfections on the predicted strength and stiffness requirements of steel columns and of their bracing systems are inves
