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Syftet med denna studie är att undersöka vilka köpkriterier som ökar köpintentionen för såväl företagskunder som för privatkunder, vilket i sin tur gör att en kund blir lojal och därmed stärker ett varumärkes värde. Utgångspunkten för uppsatsen har varit i kvalitativ forskningsstrategi där våra undersökningar har varit semistrukturerade intervjuer. Vår primärdata har varit våra intervjuer och seThe purpose of this study is to examine the buying criteria that increases the intention to buy for both businesscustomers as for privatecustomers, which contributes to becoming a loyal customers and thereby strengthens a brands equity. The starting point for this essay has been in a qualitative research strategy where our research has been semi structured interviews. Our primary data has been ou

Authenticity, copying and the critical gaze : The crisis of representation

In contemporary Western theatre and actor’s training, there is a tension between different traditions in the actor’s work, concerning the bodily practices that are related to representation, construction of identities, authenticity and self-expression. One aspect of the actor’s methodical tradition – the openness to suffering and sacrificing oneself in the name of the arts – will be displayed and

Lipid sponge phase nanostructures as carriers for enzymes

Nonlamellar lipid liquid crystalline phases have many potential applications, such as for drug delivery, protein encapsulation or crystallization. Lipid liquid crystalline sponge phase (L3) has so far not been very much considered in these applications, in spite of apparent advantages in terms of its flexibility and capacity of forming large aqueous pores able to encapsulate large bioactive molecu

Motivational Interviewing as Evidence-Based Practice? An Example from Sexual Risk Reduction Interventions Targeting Adolescents and Young Adults

This paper critically examines sexual risk reduction interventions, more specifically how they are evaluated and the implications that this has for sexual health policy. The focus is on motivational interviewing (MI) interventions which aim to promote protective behaviors related to sexual risk on the part of young people. MI has become increasingly popular, largely due to it being a highly flexib