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The sharing economy has many faces, and it has taken our societies by storm. For many people, it has quickly become a norm to book accommodation via AirBnB, or to think sharing instead of owning when it comes to products of their everyday lives. The tourism industry has seen many adaptions towards a sharing economy, one of them being a new way of conducting guided tours. Based on an innovation in The sharing economy has many faces, and it has taken our societies by storm. For many people, it has quickly become a norm to book accommodation via AirBnB, or to think sharing instead of owning when it comes to products of their everyday lives. The tourism industry has seen many adaptions towards a sharing economy, one of them being a new way of conducting guided tours. Based on an innovation in
