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Syfte: Uppsatsens syfte är att studera hur startups arbetar med varumärkespositionering. Metod: Studien är kvalitativ i sin karaktär, då forskningsfrågan har besvarats med hjälp av primärdata insamlad genom tre semistrukturerade djupintervjuer med representanter från två olika företag. Materialet har kompletterats med sekundärdata från webbplatser samt annan marknadskommunikation från företagen. Purpose: The purpose of this study is to examine how startups work with brand positioning Methodology: The study is conducted through a qualitative research approach and the data collection was made through three semi-structured interviews with representatives from two different companies. Secondary data has been collected from the companies’ websites and marketing collateral. Theoretical perspe

Inom partikelfysik studeras de minsta beståndsdelarna i vårt universum – de fundamentala partiklarna – och samspelet mellan de. Idag beskrivs partikelfysiken bäst av Standard Modellen. Enligt Standard Modellen finns det tre olika typer av partiklar: kvarkar, leptoner och bosoner. Kvarkar och leptoner är partiklarna som bygger upp materia, medan bosoner är så kallade ”kraftförmedlare” för de fundamParticle Physics is well described by the Standard Model (SM). However, there are phenomena in the universe that the model does not describe. Supersymmetry, which predicts a partner particle for all fundamental particles, is an extension of the SM that provides solutions to problems the SM cannot solve. Finding the partner particles is crucial in order to confirm the theory about Supersymmetry. Wh

En ml vatten från havsvatten innehåller ungefär 1 miljon bakterier och 10 miljoner virus. Prover från Östersjön har undersökts genom dataanalys för att studera dynamiken mellan bakteriers adaptiva immunförsvar – CRISPR - och virus.Bacteria play a major role in biogeochemical cycles in the ocean. Bacteriophages are estimated to cause the deaths of more than a fifth of all marine bacteria every day and the dynamic between bacteria and virus therefore have huge ecological impact. CRISPR-Cas systems work as an adaptive immune system for bacteria that protect them against viruses. Spacers acquired from viral sequences can make t

Today, Swedish women have one of the highest participation rates. In the nineteenth century, however, virtually no married women were recorded as working. Their participation rates started rising around the turn-of-the-century. Using full-count microdata from Swedish national censuses for the period 1880-1910, this paper aims to estimate the effects of various determinants on female labour supply.

När man pratar om industriellt underhållsarbete är mänskliga fel ett viktigt ämne att hantera. Olika typer av mänskliga misstag till följd av farliga tillstånd i vissa speciella parametrar, s.k. Performance Shaping Factors (PSFs) introducerar nya och oförutsägbara risker. Detta examensarbete presenterar en metod som, till skillnad från många metoder som finns tillhands idag, är tänkt som en enkel When discussing industrial maintenance, human error is a topic that easily comes to mind. Slips, lapses and mistakes due to hazardous settings of critical conditions referred to as Performing Shaping Factors (PSFs) introduce unforeseen and unanticipated risks. Unlike several tools to date, the methodology presented in this master thesis is thought to serve as an easy and fast way to identify risks

Skin ages as a result of the failure of several mechanisms that are triggered by both internal and external factors. The accumulation of damaged proteins is an effect that comes with age due to the dysfunction of the proteasomes and their decline in activity, which leads to dull looking skin. In addition, as we age the effects seen on are skin includes the formation of age spots as well as hyperpi

The aircraft of today use electrical fly-by-wire systems for manoeuvring. These safety-critical distributed systems are called flight control systems and put high requirements on the communication networks that interconnect the parts of the systems. Reliability, predictability, flexibility, low weight and cost are important factors that all need to be taken in to consideration when designing a saf

Allt fler organisationer använder sig idag av det digitala kommunikationsverktyget “chatbots” i sin kundtjänst för att kommunicera med sina användare. Den främsta anledningen till att chatbots i form av kundtjänst blir allt vanligare på organisationers webbsidor är att de kan effektivisera verksamheten och därmed reducera kostnader. Det har alltså skett en förändring i hur organisationer kommuniceToday, organizations are using the digital communicative tool ‘chatbot’ in their cus-tomer service to communicate with their customers. The main reason for using this new technology on organizations’ websites is that chatbots can make the customer service more efficient, hence reduce organizational costs. As a result, the chatbots have altered the way organizations and customers communicate with o

In the light of lean methodology, World Class Manufacturing requires continuous improvement in analyzing the losses to eliminate the wasteful resources and to boost the overall productivity. However, the standardized loss structure should be well-balanced to be general enough to cover the whole manufacturing procedure while being specific enough to point out the real issues happening for further i

Sverige, ett av de minst korrupta länderna i världen, har fått återkommande internationell kritik gällande ineffektivitet i svensk mutlagstiftning när det kommer till straffrättsliga sanktioner mot företag som begått mutbrott. Detta på grund av bristen på rättspraxis där företag gjort sig skyldiga till vårdslös finansiering av mutbrott. Kritiken har bland annat kommit från EU-kommissionen då SveriSweden, as one of the least corrupt countries in the world, has been subject to recurrent critique regarding inefficiency in its bribery legislation, especially regarding sanctions against corporates. The reason behind this is due to the lack of case-law when it comes to companies being directly or indirectly responsible for bribery. The European Commission have criticised Sweden due to the fact t

Current technological limitations make it impossible to store the enormous amount of data produced from proton-proton collisions by the ATLAS detector at CERN's Large Hadron Collider. Therefore, specialised hardware and software is being used to decide what data, or which proton-proton \textit{collision events}, to save and which to discard. A reduction in the storage size of each collision ev

Biopharmaceuticals are a fast-growing niche in the pharmaceutical industry compared to small molecules. Even though a lot of progress has been made in recent years, the process to take a drug candidate to clinical trials can be lengthy and the selection process of high producing stable clones can be an arduous process. In this master thesis the design of new expression vectors for the production

This thesis work is on the theoretical description of dilute Bose-Einstein condensates (BEC) that are non-uniform, meaning that more than one single-particle state is occupied. This phenomenon is usually called quantum depletion. A common model for the ground state of a dilute and weakly interacting BEC is the mean-field (MF) approximation leading to the Gross-Pitaevskii (GP) equation. However, fo

Examensarbetets titel: Hållbarhet mvh. Fast Fashion Seminariedatum: 2021 - 06 - 02 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i företagsekonomi, 15 högskolepoäng Författare: Gröndahl, Elias. Lantz, Mikael. Ramquist, Linnéa. Handledare: Annette Cerne Fem nyckelord: konsumentattityd, hållbarhet, kommunikation, fast fashion, legitimitet Forskningsfråga: Hur tolkar svenska konsumenter fast fashion-Title: Sustainability b.r Fast Fashion Seminar date: 2021 - 06 - 02 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS‐cr) Authors: Gröndahl, Elias. Lantz, Mikael. Ramquist, Linnéa. Advisor: Annette Cerne Key words: consumer attitudes, sustainability, communication, fast fashion, legitimacy Research question:

Det har sagts att alla arkitekturepoker brukar nå sitt bottenmärke någonstans runt 30 år. Under en praktik på ett arkitektkontor upplevde jag det på egen hand när jag arbetade med ett område i Stockholm. Strategin för området är att riva stora delar av dess bebyggelse från 80- och 90-talet. Jag uppfattar strategin som ett uttryck för en allmän impopularitet av arkitekturen från denna period — den It has been said that all architectural eras tend to reach their lowest point of popularity somewhere in their 30s. During an internship, I experienced it first hand when I worked with an area in development in Stockholm. The strategy for the area was to demolish most of its buildings from the 1980s and 90s, buildings that are relatively young. I perceive the strategy as an expression for a genera