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Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. Marketers travel – as dMarketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. Rhetorical business – A study of marketing work in t
Redovisning och finansiering, Corporate Finance - Magisterprogram
Biologi, Allmän inriktning - Masterprogram
Mall För Att Dokumentera Att Semester Sparas Lärare 2022
Datum Institution/avdelning Enhet etc Mall för att dokumentera att semester sparas – lärare Lärare omfattas av arbetstidsavtalet för lärare och utgångspunkten i avtalet är att hela årssemestern förläggs i en följd till sommaren med början måndagen som infaller efter midsommarhelgen. Detta görs per automatik av SSC. Det finns dock möjlighet för lärare att spara semester och detta görs genom överens
Sociologi, Antagning till senare del, termin 5 - Kandidatprogram
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This thesis examined how solitude is experienced and accommodated in cafés in contemporary Tokyo, and how it can constitute a form of urban belonging beyond community-centred understandings of public social life. While cafés are commonly analysed through Oldenburg’s third place theory, which emphasises sociability and informal social interactions, such frameworks cannot adequately account for the
Socialantropologi, Antagning till senare del, termin 5 - Kandidatprogram
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Arkeologi - teori och praktik - Masterprogram
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The sports industry is one of the most challenging and constantly evolving industries, yet simultaneously, the smaller and medium-sized clubs face a severe challenge of competing against the biggest and best-known brands in the world. The sports literature is limited to marketing and studying global mega-brands; this thesis addresses the gap in strategic management literature concerning both sport