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Tracing Smartphone-Enabled Customer Journeys : A Socio-Material Approach

This doctoral thesis delves into the transformation of the customer journey—that is, the direct and indirect interactions between a customer and retailer over time—in the smartphone era. Using a socio-material perspective, it goes beyond current visions of the customer journey, which often focus on emotions and experiences, and instead explores how agency is distributed across elements that includThis doctoral thesis delves into the transformation of the customer journey—that is, the direct and indirect interactions between a customer and retailer over time—in the smartphone era. Using a socio-material perspective, it goes beyond current visions of the customer journey, which often focus on emotions and experiences, and instead explores how agency is distributed across elements that includ

eyja, essay on artistic research

The video essay disseminates the work Eyja, a site specific, participatory performance performed in Hrísey an Island off the north coast of Iceland. The piece is a contemplative performative experience on what it means to belong and is a part of an artistic research ´How Little is Enough, Sustainable Methods of Performance for Transformative Encounters. The challenges of the Hrísey reflect the glo

About Not Understanding the System : Ignorance as an Obstacle to a Meaningful Life in Sweden

This presentation builds on several ethnographic fieldworks (2011-2015) in southern Sweden on people who have Palestinian background as well as my on-going informal involvement with Palestinian networks. The field material includes about 35 qualitative interviews, numerous informal discussions and participant observations of political events (mostly demonstrations and lectures) and people’s daily This presentation builds on several ethnographic fieldworks (2011-2015) in southern Sweden on people who have Palestinian background as well as my on-going informal involvement with Palestinian networks. The field material includes about 35 qualitative interviews, numerous informal discussions and participant observations of political events (mostly demonstrations and lectures) and people’s daily