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Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and o
The purpose of this thesis is to create a greater understanding of relationships and networks on regulated markets. This includes what the climate are like on such a market and how different aspects within relationships and networks are affected by regulations. By the use of a deductive approach, a qualitative study was performed. This was carried out by interviewing different actors on the Swedis
Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment
With a strong company culture an organisation has relationships with their clients on an organizational level rather than on an individual. This simplifies the ability to change team members in order to enforce creativity and keep clients on a long-term basis. In turn the final product/service improves, which creates long-term relationships. Additionally, relationships on a personal level due to s
It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This
Uppsatsens syfte är att skapa en bättre förståelse kring samarbetet och rörligheten mellan var och en av de fyra stora revisionsfirmorna över sundet. Detta med ett huvudsakligt fokus på revision. Uppsatsens studie är kvalitativ och utförd med hjälp av intervjuer för att svara på forskningsfrågan; Hur samarbetar The Big Four över Öresund och upplever de någon rörlighet? Teorin om strategiska allian
We explored how a company tries to overcome the problems of awareness, attribution and the definitional misunderstandings of the CSR concept by investigating the message content of communication of a company that positions themselves on their CSR values and activities. This study has an exploratory approach with a strong qualitative focus. The empirical data for this study was collected from Baris
Popular Abstract in Swedish Denna avhandling söker visa att psykoanalysen slagit in en bärande vägg i sin egen teori genom att avfärda det psykiska energibegreppet. Eftersom överbringande av information kräver energi (Brillouin) hamnar vi förutan ett psykiskt energibegrepp i epifenomenalism och cartesiansk dualism. Därmed skulle Darwin s a s ställas utanför psykologin. Psykisk energi kan också visThis thesis purports to prove the logical necessity of the psychic energy concept discarded by modern psychoanalysis by linking the "evolutionistic argument" against epiphenomenalism to Brillouin´s negentropy principle. If our conscious awareness of affects and other psychological events should be attributed a signal value at all, they must necessarily exercise effect on the soma. This presupposes
Popular Abstract in Swedish Tunnelbygget genom Hallandsåsen har utvecklats på ett sådant sätt och fått sådana konsekvenser, att frågan hur projektet skall förstås och förklaras är viktig. Vill man studera vilka mekanismer i samhället som kan förhindra projektets förlopp eller dess konsekvenser, bör man först förstå projektet. Matthias Baiers bok handlar om hur man med normer kan förstå och beskrivIn 1992 Swedens biggest tunnelproject begun. Two 8.5 km tunnels should cross a big ridge in southern Sweden which was seen as an obstacle to a fast and efficient railway line connecting Oslo and Gothenburg with Malmö and Copenhagen. However, the project had to stop in 1997 due to environmental damages. With only a third of the tunnel accomplished, the project was also much delayed and had a heavy
By comparing the work-hours-related experiences of women in two countries that differ in their labor protections and their social-service provision—in other words, that differ in the extent to which neoliberalism holds sway—this manuscript sheds light on the implications of neoliberalism in terms of women’s working conditions.Specifically, we analyze the protections offered by each country that co
The Finnish-born, Swedish-Jewish composer and music critic Moses Pergament belonged to the first generation of Swedish modernists. Pergament’s Jewish and Swedish identity, as well as his modern aesthetic ideals, made him an outsider during the interwar period. The fact that Pergament, as a Jew, called himself a Swedish composer was seen as provocative and placed him in a cultural battlefield. The
