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"Integration of VBM and BSC. The perfect match?"

Syftet är att beskriva och analysera VBM och BSC samt diskutera möjligheten att integrera dessa. Studien bygger på en kvalitativ metod där teoretiska begrepp inom Value Based Management och Balanced Scorecard analyseras och jämförs med empiriska undersökningar i form av intervjuer. Kombinationen av VBM och BSC resulterar i ett lämpligt styrverktyg för många företag. Det är ingen perfekt kombinatio

Negotiating Work-Life Balance: Working Time Preferences and the European Working Time Directive

This thesis examines why working time preferences differ between workers and nations, and explains the effect of working time regulation and working time flexibility on negotiating work-life balance. In five separate sections the following working time issues are examined: the number of hours worked by workers in Europe; factors affecting individual working time preferences; how working time prefe

Taxes and Human Capital as Determinants of Foreign Direct Investment in EU: The Role of Most Favoured Nation Treatment

Summary Title: Taxes and Human Capital as Determinants of Foreign Direct Investment in EU: The role of Most Favoured Nation treatment Author: Andreas Helmersson Supervisors: Cecilé Brokelind and Rikard Larsson Problem discussion and problem Formulation: The recent year’s rapid increase in foreign direct investment (FDI) is a clear indication of increasing globalisation. In order to stay competitiv

emotional ownership and the fan fiction community

”Fan fiction writing”, or the writing of stories based upon a popular entertainment franchise, has become a topic of academic discussion. Fan fiction writers have waked the ire of movie producers, since they often write fiction that is in direct contradiction to the movie’s plot or spirit. While most academic studies on fan fiction have concentrated on his confrontational aspect of the writers’ ps

Svensk design and the American Style- en studie av hur country of origin kan förstärka företagets varumärke.

Denna uppsats behandlar hur varumärken kan förstärkas genom tillämpning av de olika country of origin strategierna. Vi har använt en kvalitativ undersökning av två fallföretag för att besvara vårt syfte. Vi har kommit fram till att företag som tillämpar effekterna av country of origin kan på ett effektivt sätt förstärka sitt varumärke. Brand origin strategin anser vi vara mest lämplig vid ett varu

THE INDUSTRIAL BRAND MANAGER – Product Manager and Brand Communicator.

The main objective of this thesis is to study the brand manager’s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever

Relatinoship Building and Management - Aligning the Advertising Agency-Client Relationship

Title: Relationship building and management – Aligning the Advertising Agency-Client Relationship Seminar date: 2006-01-13 Course: Bachelor thesis in Business Administration 10 Swedish credits. Authors: Ryan Eriksson, Louise Hagströmer, Peter Irinarchos. Advisors: Christer Kedström, Catharina Norén. Keywords: Relationship building and management, Transaction cost, Network theory, Resource based th

Dutch Disease and Tourism - The Case of Thailand

Tourism is often being viewed as one of the worlds largest sectors and a great contribution to growth and development. There is a large motivation amongst developing countries to promote themselves as a tourist destination, since they expect the tourism to generate economic growth. The government of Thailand has been promoting tourism since 1960, and the number of foreign visitors has increased fr

Women, Power, and the Bible in Early Anabaptist History

The article argues that the way Anabaptist history and theology is commonly narrated needs to be reshaped. A fundamental question is asked: Did women have positions of power in the early Anabaptist movement? Two points are considered: 1) How is power understood? and 2) On what premises can the history of Anabaptist women be written? These two points are put in relation to portraits of three women

Being political in the media : Political identities in journalistic and Twitter discourse

This thesis is about the role of media discourse in shaping the political identities of those who want to be heard in public. The ways in which people are able to speak, know, and feel in political situations have important implications for how we conceive of the possibilities to be engaged in contemporary democracy. This thesis offer four empirical studies of how political identities are construc

The ECHR and contractual provisions on dispute resolution

The right of access to court and the right to a fair trial are fundamental rights guaranteed in all democratic states. The basic ideas are that anyone is entitled to have a dispute heard by a court of law in a procedure that meets certain requirements, i.e., a fair trial, and that the State has a duty to make such judicial dispute-resolution procedures possible. One of the most fundamental legal p