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Social Entrepreneurship- How doing good is good for business, A case study of Tetra Pak and Danone Group

Syfte:Genom analysen av våra fallstudier, bidra till en ökad förståelse av fenomenet Social Entreprenörskap. Metod: Studien omfattar en kvalitativ forskningsmetod med en abduktivt ansats och är en multiple fallstudie på två multinationella företag; Tetra Pak och Danone Group. Teoretiska perspektiv: Under studien har vi använt oss av teorier om Socialt entreprenörskap, andra begrepp och teorier som

“I am not a consultant”: Dis-identification through Professional Discourse as An Agricultural Membership in The Advisory Services Organization

The aims of this thesis are to explore the process of (dis) identification considering its influence in securing and enhancing self-identity in the agricultural organization context through patterns of working behaviors. This research underscores negative and positive aspects of professional discourses that influence interpretative manners among organizational members. This study takes hermeneutic

"Metal is the Best Way for Blasphemy": Islamisk Representation i Turkisk Black Metal

The use of Islamic symbols in metal music has, until now, been a rare phenomenon. A few years ago, some black metal-bands in Istanbul started using Islamic symbols in both their artwork and lyrics, often in an anti-Islamic fashion. Although research on metal music is well established, little has been done on the relationship between black metal and Islam. This thesis explores the relationship betw

"This one is for the girls who make IT happen" : en studie som undersöker hur femvertising konstruerar myter om en feministisk kvinnlighet

I denna studie undersöks hur sju olika femvertising-reklamer kodar en feministisk kvinnlighet. Femvertising är ett begrepp som beskriver “female empowering advertising” och är reklam vars mål är att stärka kvinnor. Studien använder sig av en semiotisk bildanalys och Roland Barthes mytbegrepp för att analysera materialet. Studien granskar även reklamen utifrån teorin om commodity feminism och commo

Is the Honeymoon Over For Instagram?

Title: Is the Honeymoon Over For Instagram? - A qualitative study on how Generation Y reasons about brand marketing strategies Purpose: The purpose of this thesis is to investigate how Instagram-users from Generation Y reason about various forms of marketing on Instagram, in order to contribute with a deeper understanding on how they view brand strategies to reach them as consumers. Theoretical

Is Innovation out of Control? An Explorative Study in Management Control Systems and the Business Model of Innovation

The aim of this explorative study is to examine the theoretical and empirical notions in the business model of innovation that are influenced by use of management control systems (MCS). By means of a systematic literature review, the theoretical constructs are highlighted and related to the diagnostic and interactive uses of part of the MCS, namely the performance measurement systems (PMS), and th