Sökresultat

The purpose of this thesis is to develop knowledge about visual information seeking and how it might be affected by socio-technical circumstances, with its focus on GeoGuessr players’ research through Google Street View. The study asks two research questions: 1. How do GeoGuessr players use Google Street View to do research? and 2. How can Google Street View’s socio-technical circumstances affect

Title: Is the Honeymoon Over For Instagram? - A qualitative study on how Generation Y reasons about brand marketing strategies Purpose: The purpose of this thesis is to investigate how Instagram-users from Generation Y reason about various forms of marketing on Instagram, in order to contribute with a deeper understanding on how they view brand strategies to reach them as consumers. Theoretical

The use of Islamic symbols in metal music has, until now, been a rare phenomenon. A few years ago, some black metal-bands in Istanbul started using Islamic symbols in both their artwork and lyrics, often in an anti-Islamic fashion. Although research on metal music is well established, little has been done on the relationship between black metal and Islam. This thesis explores the relationship betw

I denna studie undersöks hur sju olika femvertising-reklamer kodar en feministisk kvinnlighet. Femvertising är ett begrepp som beskriver “female empowering advertising” och är reklam vars mål är att stärka kvinnor. Studien använder sig av en semiotisk bildanalys och Roland Barthes mytbegrepp för att analysera materialet. Studien granskar även reklamen utifrån teorin om commodity feminism och commo

By performing a field experiment within behavioural economics with focus on creating a nudge, this study enables to investigate whether a nudge that create better awareness have ability to influence individuals to make a more environmental friendly decision. By performing a field experiment in cooperation with Länsförsäkringar Skåne, the study shows that the nudges have a significant impact of rai

The aim of this explorative study is to examine the theoretical and empirical notions in the business model of innovation that are influenced by use of management control systems (MCS). By means of a systematic literature review, the theoretical constructs are highlighted and related to the diagnostic and interactive uses of part of the MCS, namely the performance measurement systems (PMS), and th

To the memory of Carl W. Ossén.

Medical education seemingly immune to discussions of gender. Study indicates gender perspective in teaching is lacking Maria Norstedt, Karen Davies Läkartidningen 2003:100;2056-62 This article builds upon qualitative interviews with teachers and students in the medical education at Lund university. The results found that a gender perspective is understood primarily in terms of the biological body.