Det digitala vårdmötet: En kvalitativ studie om hur Min Doktor arbetar med varumärkesbyggande och relationsskapande marknadskommunikation
Health care has always been based on the physical encounter and the relationship between doctor and patient, but the development of digital healthcare has changed these conditions. Therefore, this study intends to explore how Swedish digital healthcare centers are trying to create and maintain relationships with their patients, and how they communicate with their external stakeholders in order to
