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Examensarbetets titel: Vad är service värt? Seminariedatum: 2016-01-15 Ämne/kurs: FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Handledare: Magnus Lagnevik Syfte: Att undersöka sambandet mellan servicekvalitet och svenska flygresenärers vilja att betala en prispremie vid köp av flygresa. Metod: Med hjälp av kvantitativ metod och en deduktiv ansats dä
Social media communication is attractive for non-profit organizations (NPOs); however, the channels of social media are not homogeneous; a factor not sufficiently considered by empirical research. We address this gap by looking into the moderating effect of social media channel choice on the impact of brand trust on process and outcome quality. By surveying 174 customers of an Austrian NPO, we ana
The study has been based on semi-structured interviews with 10 customers who have chosen Kalmar municipality as homecare service provider. The interviews have been conducted in conjunction with customers granted home care and with a follow-up after one-two months. By examining and analyzing the customer’s expectations and experiences at an early stage when home-care services started and then follo
A lot of money is being spent by the governments all over the world in developing and deploying Government to Citizen (G2C) e-government applications. These applications serve the purpose of providing better civic services to the citizens. The success of such applications is frequently heard and witnessed in the developed countries but there is a prevailing concern about the success and adoption o
Det råder en hög konkurrens inom reseindustrin, både mellan resebyråer men också genom den bokning som sker på internet, det blir därmed avgörande att skapa konkurrensfördelar genom kundrelationer. Frontpersonal måste alltid leverera god service samtidigt som det ständigt efterfrågas ett högre tempo och ökad försäljning. Då forskning visar att dessa två komponenter inte går att kombinera då den en
The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. The thesis uses the theory of planned behavior as a guiding framework and
Title: Turbulent Skies – A Case Study of SAS Braathens Date of seminar: 1st June 2006. Course: BUS 809. Master Thesis in International Marketing & Brand Management, 15 ECTS-credits. Authors: Jørgen Fensgård and Christian Larsen. Advisor: Frans Melin, Assistant Professor, Department of Business Administration, School of Economics and Management, Lund University, Sweden. Keywords: SAS Braathens,
The purpose of this article is to analyse quality attributes of regional public transport and their influence on modal choice, demand, and customer satisfaction through a literature review. The review is based on a working definition of regional public transport with boundaries toward local as well as interregional public transport: Regional public transport (i) targets passengers travelling betwe
The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped
Affilierad forskare Kontaktinformation E-post: johan [dot] anselmsson [at] fek [dot] lu [dot] se Telefon: +46 46 222 78 13Organisation Marknadsföring Rumsnummer: Alfa1:3075 Hämtställe: 10 WebbplatsJohan Anselmssons profil i Lunds universitets forskningsportalAndra roller Affilierad professor Centrum för handel och logistik (REAL) Biträdande prefekt Marknadsföring Biträdande prefekt Entreprenörskap
https://www.real.lu.se/johan-anselmsson - 2026-06-19
Professor, Biträdande prefekt Entreprenörskap och Marknadsföring, Företagsekonomiska institutionen Kontaktinformation E-post: johan [dot] anselmsson [at] fek [dot] lu [dot] se Telefon: +46 46 222 78 13Organisation Marknadsföring Rumsnummer: Alfa1:3075 Hämtställe: 10 WebbplatsJohan Anselmssons profil i Lunds universitets forskningsportalAndra roller Affilierad professor Centrum för handel och logis
https://www.ehl.lu.se/johan-anselmsson - 2026-06-19
Popular Abstract in Swedish I litteraturen kring marknadsföring av tjänster har det i flera sammanhang diskuterats hur tjänster baserade på kombinationer av kundmedverkan och teknologi kan erbjudas till kunden. Exempel som behandlats är bankers uttagsautomater, självbetjäning på bensinstationer och automatiska banktjänster över telefon. Innan man kan presentera sådana rekommendationer behövs det g
