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The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. The thesis uses the theory of planned behavior as a guiding framework and

Title: Turbulent Skies – A Case Study of SAS Braathens Date of seminar: 1st June 2006. Course: BUS 809. Master Thesis in International Marketing & Brand Management, 15 ECTS-credits. Authors: Jørgen Fensgård and Christian Larsen. Advisor: Frans Melin, Assistant Professor, Department of Business Administration, School of Economics and Management, Lund University, Sweden. Keywords: SAS Braathens,

The purpose of this article is to analyse quality attributes of regional public transport and their influence on modal choice, demand, and customer satisfaction through a literature review. The review is based on a working definition of regional public transport with boundaries toward local as well as interregional public transport: Regional public transport (i) targets passengers travelling betwe

Professor, Biträdande prefekt Entreprenörskap och Marknadsföring, Företagsekonomiska institutionen Kontaktinformation E-post: johan [dot] anselmsson [at] fek [dot] lu [dot] se Telefon: +46 46 222 78 13Organisation Marknadsföring Rumsnummer: Alfa1:3075 Hämtställe: 10 WebbplatsJohan Anselmssons profil i Lunds universitets forskningsportalAndra roller Affilierad professor Centrum för handel och logis

https://www.ehl.lu.se/johan-anselmsson - 2026-05-08

The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped

Popular Abstract in Swedish I litteraturen kring marknadsföring av tjänster har det i flera sammanhang diskuterats hur tjänster baserade på kombinationer av kundmedverkan och teknologi kan erbjudas till kunden. Exempel som behandlats är bankers uttagsautomater, självbetjäning på bensinstationer och automatiska banktjänster över telefon. Innan man kan presentera sådana rekommendationer behövs det g

Det finns ett stort behov i service- och tjänstebranschen av personer med universitetsutbildning som kan bidra med nya perspektiv. Efter utbildningen har du möjlighet att arbeta i privat, offentlig eller ideell sektor. Många av våra tidigare studenter har idag en yrkesroll inom ekonomi, marknadsföring, kundrelationer, HR/personal, produktutveckling eller som specialist. Ett urval yrkesområden och 

https://www.ses.lu.se/utbildning/karriar/jobb-efter-service-management-programmet - 2026-05-07

6 oktober 2026 09:00 till 16:00 | Symposium Fourth annual symposium on regulation of AI from a European perspective This AI Lund symposium on The EU AI Act in Context: Implementation, Interaction, and Global Developments explores the evolving legal landscape of artificial intelligence, with particular emphasis on the EU’s new AI Act and its broader regulatory context. Bringing together scholars, p

https://www.lu.se/evenemang/eu-ai-act-context-implementation-interaction-and-global-developments - 2026-05-08

24 september 2026 09:00 till 25 september 2026 17:00 | Konferens Since Lund University Diabetes Centre in Sweden was formed 20 years ago, the centre has been committed to improving the quality of life for people with diabetes. To commemorate the 20th anniversary we invite you to join our celebration in Malmö. Type 1 diabetes and type 2 diabetes are major health challenges for our society. 20 years

https://www.lu.se/evenemang/lund-university-diabetes-centres-20th-anniversary-symposium - 2026-05-08

Public transport and health care constitute the top two priorities for regional authorities in Sweden. Being cost-efficient in the execution of these services is important, not only to lower the costs but also to reach maximum social benefits for the available funding. In sectors like these, where the value of what is produced is not solely measured through the consumers’ willingness to pay, maxim

The literature suggests that executives still doubt the real contribution of HR, and one reason for this is that it is difficult to measure the Return on Investment in HR activities. In addition to this, earlier studies on the value creation of IT seems to discount the intangible value creation that IT investments bring to organizations. The purpose of this thesis is to investigate and compare how

Popular Abstract in Swedish Kundens subjektiva upplevelse eller uppfattning har kommit att bli en närmast självklar utgångspunkt för dagens diskussioner om hur man bör definiera och mäta kvalitet på tjänster. Begreppet kundupplevd tjänstekvalitet har etablerats som något av ett axiom både inom näringslivet och inom företagsekonomisk forskning. I denna studie gör författarna en kritisk analys av be