Sökresultat

The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped

The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. The thesis uses the theory of planned behavior as a guiding framework and

Popular Abstract in Swedish I litteraturen kring marknadsföring av tjänster har det i flera sammanhang diskuterats hur tjänster baserade på kombinationer av kundmedverkan och teknologi kan erbjudas till kunden. Exempel som behandlats är bankers uttagsautomater, självbetjäning på bensinstationer och automatiska banktjänster över telefon. Innan man kan presentera sådana rekommendationer behövs det g

Professor, Biträdande prefekt Entreprenörskap och Marknadsföring, Företagsekonomiska institutionen Kontaktinformation E-post: johan [dot] anselmsson [at] fek [dot] lu [dot] se Telefon: +46 46 222 78 13Organisation Marknadsföring Rumsnummer: Alfa1:3075 Hämtställe: 10 WebbplatsJohan Anselmssons profil i Lunds universitets forskningsportalAndra roller Affilierad professor Centrum för handel och logis

https://www.ehl.lu.se/johan-anselmsson - 2026-04-16

Public transport and health care constitute the top two priorities for regional authorities in Sweden. Being cost-efficient in the execution of these services is important, not only to lower the costs but also to reach maximum social benefits for the available funding. In sectors like these, where the value of what is produced is not solely measured through the consumers’ willingness to pay, maxim

Popular Abstract in Swedish Kundens subjektiva upplevelse eller uppfattning har kommit att bli en närmast självklar utgångspunkt för dagens diskussioner om hur man bör definiera och mäta kvalitet på tjänster. Begreppet kundupplevd tjänstekvalitet har etablerats som något av ett axiom både inom näringslivet och inom företagsekonomisk forskning. I denna studie gör författarna en kritisk analys av be

29 april 2026 12:00 till 13:00 | Seminarium Topic: Tracing Industrial Change Over Time: Harmonizing Industry Classifications in Swedish Register Data for Machine LearningWhen: 29 April, 2026 12.00 to 13.00 CETWhere: Online - link by registration Speaker: Philipp Stark, Human Geography, Lund UniversityAbstractSwedish register data offer a uniquely powerful resource for longitudinal research, provid

https://www.lu.se/evenemang/ai-lund-lunch-seminar-tracing-industrial-change-over-time-harmonizing-industry-classifications - 2026-04-16

https://www.lu.se/evenemang/annette-vande-gorne-performance-intonal-2026 - 2026-04-16

Det finns ett stort behov i service- och tjänstebranschen av personer med universitetsutbildning som kan bidra med nya perspektiv. Efter utbildningen har du möjlighet att arbeta i privat, offentlig eller ideell sektor. Många av våra tidigare studenter har idag en yrkesroll inom ekonomi, marknadsföring, kundrelationer, HR/personal, produktutveckling eller som specialist. Ett urval yrkesområden och 

https://www.ses.lu.se/utbildning/karriar/jobb-efter-service-management-programmet - 2026-04-15

The literature suggests that executives still doubt the real contribution of HR, and one reason for this is that it is difficult to measure the Return on Investment in HR activities. In addition to this, earlier studies on the value creation of IT seems to discount the intangible value creation that IT investments bring to organizations. The purpose of this thesis is to investigate and compare how

24 september 2026 09:00 till 25 september 2026 17:00 | Konferens Since Lund University Diabetes Centre in Sweden was formed 20 years ago, the centre has been committed to improving the quality of life for people with diabetes. To commemorate the 20th anniversary we invite you to join our celebration in Malmö. Type 1 diabetes and type 2 diabetes are major health challenges for our society. 20 years

https://www.lu.se/evenemang/lund-university-diabetes-centres-20th-anniversary-symposium - 2026-04-16