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Title: Turbulent Skies – A Case Study of SAS Braathens Date of seminar: 1st June 2006. Course: BUS 809. Master Thesis in International Marketing & Brand Management, 15 ECTS-credits. Authors: Jørgen Fensgård and Christian Larsen. Advisor: Frans Melin, Assistant Professor, Department of Business Administration, School of Economics and Management, Lund University, Sweden. Keywords: SAS Braathens,
Current hemophilia B treatment guidelines recommend routine prophylaxis with factor IX (FIX) replacement products, tailored to maintain plasma activity at levels that will prevent bleeds. However, plasma FIX activity may not be the primary determinant or best indicator of hemostatic efficacy due to its extravascular distribution. FIX replacement therapy has evolved to include extended half-life (E
The sports industry is one of the most challenging and constantly evolving industries, yet simultaneously, the smaller and medium-sized clubs face a severe challenge of competing against the biggest and best-known brands in the world. The sports literature is limited to marketing and studying global mega-brands; this thesis addresses the gap in strategic management literature concerning both sport
The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped
The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. The thesis uses the theory of planned behavior as a guiding framework and
