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Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti

Since the voluntary environmental reporting of companies started in the late eighties, there has been a profusion of literature describing why a company should report and what principles should be followed. This thesis takes a less prescriptive approach by investigating what explains the environmental communication in some Italian firms in the Energy and the Ceramic sectors. The research for these

The smart factories that are already beginning to appear employ a completely new approach to product creation. Smart products are uniquely identifiable, know their current status and alternative routes to achieving their target state. The embedded manufacturing systems are vertically networked with business processes and horizontally connected to disperse value networks that can be managed in real

Construction engineers involved in building design at an early stage is something I think should prevent errors later during the construction process. In my study I wanted to examine a construction engineer's ability to act as both an architect and engineer in an architectural competition. I wanted to participate in an architectural competition which is contemporary and focus on energy efficie

We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country

En sammanfattning av uppsatsen på maximalt 8000 tecken. This thesis is mainly dealing with the mobility of the employees within the borders of the European Union. Legislative framework from the EU is favourable and the Commission has set as one of it goals to promote the migration. Globalisation trends and contemporary business concepts need people who are mobile on the other hand. But migration n

Innovationer från Matematikcentrum | Matematikcentrum Hoppa till huvudinnehåll Den här webbplatsen använder cookies för att förbättra användarupplevelsen. Genom att fortsätta använda webbplatsen samtycker du till att cookies används enligt vår cookie-policy (på LTH:s webbplats) . Absolut nödvändiga cookies Dessa cookies är nödvändiga för att webbplatsen ska fungera och kan inte stängas av i våra s

https://www.maths.lu.se/forskning/innovationer-frn-matematikcentrum/ - 2026-05-25

The organisational structure of the School is designed to deliver a decision-making structure that equips the School to reach its mission and strategic goals. Organisation – departments and divisionsThe School is organised into a number of departments, research centres and professional services.Organisation – departments and divisions at LUSEM Governance Management TeamThe Management Team of the S

https://www.lusem.lu.se/about-lund-university-school-economics-and-management-lusem/governance-and-organisation - 2026-05-25

Professor Contact details Email: herve [dot] corvellec [at] ses [dot] lu [dot] se Phone: +46 73 031 99 04 Mobile: +46 73 031 99 04Organisation Department of Service Studies Room number: E321 WebpageHervé Corvellecs profile in Lund University research portalI was born in France, but I have been living in Sweden since 1985. I am a professor of Business Administration at the Department of Service Man

https://www.ses.lu.se/en/herve-corvellec - 2026-05-26

The business model concept is becoming increasingly popular within IS, management and strategy literature. It is used within many fields of research, including both traditional strategy theory and in the emergent body of literature on e-business. However, the concept is often used independently from theory, meaning model components and their interrelations are relatively obscure. Nonetheless, we b

Titel: Competing With Knowledge - Strategically managing human resources for competitiveness Seminariedatum: 2018-06-05 Ämne/kurs: FEKH19, Examensarbete kandidatnivå i Strategic Management, 15 högskolepoäng Författare: Christina Storckenfeldt, Clara Bengtsson, Emma Lohmander & Sofia Bengtsson Handledare: Niklas Lars Hallberg Nyckelord: Resource-Based View, Competitiveness, Strategic Human ResoTitel: Competing With Knowledge - Strategically managing human resources for competitiveness Seminar date: 2018-06-05 Course: FEKH19, Bachelor Degree Project in Strategic Management, Business Administration, Undergraduate level, 15 University Credit Points (UCP or ECTS-cr). Authors: Christina Storckenfeldt, Clara Bengtsson, Emma Lohmander & Sofia Bengtsson Advisor: Niklas Lars Hallberg Key wor

I sitt arbete mot att förhindra skatteplaneringsförfaranden har lagstiftaren i inkomstskattelagen infört begränsningar mot rätten till att dra av ränteutgifterna för koncerninterna lån. Vid lagstiftningens införande kom detta endast att gälla lån som hänförde sig till förvärv av delägarrätter men då lagstiftningens syfte inte ansågs uppnås utvidgades reglerna till att omfatta alla interna lån. LagIn the legislator’s work towards preventing tax evasion, the legislator introduced restrictions against deduction of interest expenses relating to inter corporate loans. At first, the adjudication process only applied to loans that were attributable to the acquisition of ownership rights within the corporation. But when the purpose of the law was not considered to be achieved, the legislation was

Personuppgifter och användarinformation har länge använts av företag som en grund för att kunna optimera och utveckla tjänster. I takt med internets explosionsartade framväxt har dock denna användning kommit att få ett större kommersiellt värde än någonsin tidigare. Detta på grund av att teknikens utveckling har medfört att allt större delar av vår vardag sker i anslutning till en internetuppkoppl

This essay describes the human relationship to the Swedish Agricultural open landscape, which is romanticised in popular culture, but is also seen by the anthropocentric hegemony in society as a landscape to use as resource for consumption and as symbol for “nature products”. The research deals whit the dualistic approach to cultural landscape by using a semiotic analyse of two food company brands

I och med Sveriges medlemskap i EU 1995 skedde en förändring i rättsordningen då EU-rätten överställdes nationell rätt med målet att främja den inre marknaden. Vad gäller direkta skatteområdet finns det dock ett undantag där skattesuveränitet gavs till medlemsstaterna. Av EUD-praxis har framkommit senare att medlemsstaterna trots allt måste beakta kravet på fri rörlighet då de nationella lagarna uDue to Sweden's membership in the EU in 1995, national law became subordinated under the EU law with the aim of promoting the internal market. As regards direct taxation, there is an exception where the tax sovereignty was given to the member states. The Court of Justice of the European Union (ECJ) practices have emerged later that the member states must nevertheless observe the requirement of

This thesis addresses business performance indicators in the context of the Circular Economy (CE) and the textile industry. Its purpose is to explore possible design features of Circular Performance Indicators (CPIs) in the textile industry, to examine the application of such metrics among retailers and to define potential indicators for the Swedish fashion retailer MQ. The research design is exp

The adoption of commercial electric vehicles (CEVs) is beginning to pick up traction by fleet operators and vehicle manufacturers. Carbon emission legislation, fuel prices and improving battery technology are ever-increasing the attractiveness of the business case for electric vehicles. CEVs represent a massive opportunity to reduce global transportation emissions, vehicle manufacturers to reach n

Examensarbetets titel: Kulturen som får företagen att släppa kontrollen - En studie i syfte att utforska sambandet mellan företagskultur och kontrollkostnader. Seminariedatum: 2018-01-11 Ämne/kurs: FEKH19 Examensuppsats Kandidatnivå, Företagsekonomi, 15 hp Författare: Nathalie Krumm, Elin Söderbergh, Sara Thulesius & Emma Åkesson Handledare: Merle Jacob Nyckelord: Företagskultur, värderingar,

Gräsrotsfinansiering är en växande alternativ finansieringsform, både i Sverige och internationellt. Finansieringsformen kännetecknas av att många investerare tillsammans investerar en relativt liten men totalt sett betydande summa kapital i en affärsidé eller ett projekt. Andelsbaserad gräsrotsfinansiering är en variant av gräsrotsfinansiering som innebär att investeraren erhåller andelar i det i