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Repositioning on the roads: How Automotive Brands’ current customers are reacting to Rebranding Towards Electric Vehicles

Purpose: The purpose of this study is to critically investigate how automotive companies reposition in relation to electrification on the market, and how the different types of repositioning affect the current customers. Methodology: This research paper uses a qualitative case study approach to explore how Jaguar, Kia, and BMW reposition their brand identities in response to electrification. Secon

Adjustment of Commercial Contracts between Equal Parties : reflections on Section 36 of the Swedish Contracts Act based on some recent legal rulings

This article presents a few observations from Swedish general contract law. It has its focus on the recent application of the ever-current Section 36 of the Act (1915:218) on Contracts and other Legal Acts of Private Law, the so-called Contracts Act, on commercial contracts. My observations lead to the conclusion that the strong restrictiveness in the application that the preparatory works of Sect

Towards Optimization of Anomaly Detection Using Autonomous Monitors in DevOps

Continuous practices including continuous integration, continuous testing, and continuous deployment are foundations of many software development initiatives. Another very popular industrial concept, DevOps, promotes automation, collaboration, and monitoring, to even more empower development processes. The scope of this thesis is on continuous monitoring and the data collected through continuous m

The Cuckoo’s Nest Approach for Co-Creating Business Ecosystems in Smart Cities

The development of business ecosystems in smart cities is currently hampered by the absence of established approaches for facilitating long-term value and sustainability. In our view, the underlying reason is the lack of collective action involving various organizations in the design process. Collective action for the good of the whole ecosystem does not take place in existing participatory practi

Implementering av digitala verktyg som stöd under produktionsskedet

Den konservativa byggbranschen är i utvecklingsfas då olika metoder effektiviseras. Digitaliseringen har kommit längre i utvecklingen jämfört med människan, ändå nyttjas inte de i den stora omfattningen i det vardagliga arbetet med dess utvecklade potential. I denna studie undersöks hur ekonomiskt och tidsgynnsamt det är med att tillämpa de digitala verktygen vid rapporteringen av avvikelser vid eThe conservative construction industry is in a development phase as various methods are made more efficient. Digitalization has come further in its development compared to humans, but the potential is not fully utilised in the daily work.. This study examines how economical and time-efficient it is to Implement the digital tools when reporting deviations during, for example, site inspections. An i

Avdrag för markndsföringsbidrag - En studie av avdragsrätten i förhållande till korrigeringsregeln i 14 kap. 19 § IL

Skatteverket kom med ett ställningstagande 2019 beträffande marknadsföringsbidrag där de uttryckte att sådana bidrag inte enbart kan bedömas med stöd av den generella avdragsregeln i 16 kap. 1 § inkomstskattelagen, utan sådana bidrag ska även bedömas tillsammans med korrigeringsregeln. Uppsatsen har inriktat sig på att kritiskt belysa hur det förhåller sig i praktiken främst eftersom korrigeringsrThe Swedish Tax Agency came up with a position in 2019 regarding contributions where e.g. a parental company gives contribution to a subsidiary for e.g. marketing the parental company’s products, where they expressed that such contribution cannot be assessed solely with the support of the general deduction rule in ch. 16. Section 1 of the Income Tax Act, but such contributions must also be assesse

Retroaktiv rättvisa - En juridisk studie över justeringen av de generella ränteavdragsbegränsningsreglerna

Den 1 januari 2019 trädde nya skatteregler för den svenska företagssektorn i kraft. De nya reglerna innebär bl.a. att det infördes en generell begränsning av ränteavdrag i bolagssektorn. Syftet med reglerna var att förhindra erodering av den svenska skattebasen. Implementeringen ifrågasattes i en rad remissinstanser då området dels blivit svåröverskådligt genom den turordningsregel som lagts tillOn the 1st of January 2019, new tax regulations within the Swedish corporate sector was set in motion. The regulations constitute a general restriction of interest deductions within a company. The main purpose of the new regulations was to prevent erosion of the Swedish tax base. The implementation was questioned in a number of bodies considering proposed legislation, as the legislative area has

Measuring the Sensitivity of Credit Ratings to Macroeconomic Indicators across Business Sectors; A Study on the US Market

This paper examines the sensitivity of credit ratings to macroeconomic indicators, with a focus on monetary policy tools, across eleven business sectors in the United States. We examine the data using ordered probit and random forest models, taking into account firm fundamentals that measure the business and the financial risk, in addition to the macroeconomic indicators. Employing quarterly credi

Strategic reversal – The network as reason, means and end

This paper describes and discusses strategic reversal in a network context. Strategic reversal here refers to how a company implements a strategy and, with a lapse of time, decides to undo that strategic change. The paper discusses strategic reversal in terms of being: (i) driven by the network or changes therein; (ii) using the network to accomplish the reversal; and (iii) affecting network parti

Ethanol for Scania's Future - A Scenario Based Analysis

Abstract Title: Ethanol for Scania’s future – A scenario based analysis Authors: Anna Hansson and Julia Persson Tutors: Annette Cerne – Department of Business Administration, Lund University Jonas Holmborn – Head of Advanced Combustion, Engine Development, Scania Lennart Thörnqvist – Department of Energy Sciences, Faculty of Engineering, Lund University Problem: Oil-based products are the dominati

The Swedish housing shortage in 2003: does it result from competition problems in the industry or is Sweden's housing policy to blame?

In this master thesis it is investigated where the housing shortage that Sweden faces in 2003 comes from. Starting from two alternative scenarios, a scapegoat is looked for: either the industry is responsible for lowering the supply of housing by increasing the cost of dwellings through illegal cartel agreements, or the state is to be blamed for distorting market forces through an inadequate housi

Profiling the Fortified Health Food Consumer - a study of Swedish margarine

The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. The data was collected from a research company. Existing theories in th

Quality - a Consequence of Organizational Culture

Issue of study: Quality Systems are frequently used within companies. These systems can be useful to make companies more efficient. The successfulness of the implementation of these systems varies between organizations. The key to quality success has been proved to be a change in the employees’ attitude and behavior. These changes are difficult to make and must start at the top level and thereaft

Refusing to be dominant - the Microsoft case and its implications

Refusal to license is one of the main areas of tension between IPRs and Article 102 TFEU, dealing with the problematic but important question of whether it is an abuse for a dominant undertaking to refuse to allow others to use its protected rights. The European Courts have, in a number of cases, decided that the refusal to supply/license may amount to an abuse of a dominant position. The last cas

Virtual co-creation - A mixture between control and freedom

The purpose with this study is to enhance our knowledge about virtual co-creation by investigating in the underlying role of the co-creating consumer and how companies manage co-creation as well as studying how power is distributed within this consumer- company relationship. The research undertakes a qualitative research strategy with an abductive methodological approach. Netnography is the chosen

Value creation and earnings management in acquisitions: Evidence from Scandinavian Biopharmaceutical industry

This paper aims to examine the value creation and earnings management from acquisitions in Scandinavian biopharmaceutical industry from 1999 to 2008. In our study we do not find any evidence that acquirers in general make any abnormal return in the 3 and 11 days around the announcement date. However, when splitting the result according to their size we do find statistical proof that large firms wi

Automotive Fleet Sales Management

Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. Concurrently, the automotive industry is set to go through radical changes the next few years. The speedy development of digitali

E-Business Models - The Physical Touchpoint of Online Retailers in Business Model Frameworks

The retail industry has gone through tremendous changes with the development of technology leading to a form of retailing which operates on its own grounds, online retailing. Online retailers have unique business models with different value propositions as opposed to the traditional brick and mortar retailers. Once a customer orders a product from the first touchpoint with the customer on the digi

En hemlighet för mycket – Om företagshemlighetslagen, direktiv 2016/943 och intrångsgörande varor

Under 2016 antogs företaghemlighetsdirektivet i EU, för att harmonisera skyddet för företagshemligheter inom unionen. Den här uppsatsen behandlar företagshemlighetsdirektivet och de förändringar som dess implementering medför för svensk rätt, i synnerhet direktivets bestämmelser om ”intrångsgörande varor”. Den svenska lagen (1990:409) om skydd för företagshemligheter (FHL) är en konkurrensrättslDuring 2016 the EU adopted the Trade Secrets Directive, in order to harmonize the protection of trade secrets within the union. This essay examines the Trade Secrets Directive and the changes its implementation entails for the Swedish legal system, in particular the directive’s regulations regarding “infringing goods”. The Swedish law for the protection of trade secrets (“lagen (1990:409) om sky