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Riktade nyemissioner vid kapitalanskaffning är ett väl etablerat tillvägagångssätt. Huvudlinjen vid nyemissioner är att varje befintlig aktieägare skall ha företräde att teckna de nya aktierna i relation till sitt innehav. 1973 luckrades lagen upp till förmån för att bolag skulle kunna vända sig till Allmänna Pensionsfonder, och på så sätt blev en avvikelse från företrädesrätten möjlig. AvvikelsenTargeted issue are a well-established way of fundraising. The standard in the Swedish Companies Act (ABL) is that shareholder has a preemptive right to subscribe new shares pro rata to their current holding. In 1973 the legislator opened up for a deviation from the preeemptive rights, with the argument that companies could turn to public pension funds as a way of raising funds. However, the deviat

Abstract Purpose: The purpose is to explore how consumer attitude are influenced by the use of female empowerment as part of a company's brand building process. Methodology: A qualitative case study, using focus group interviews. The paper has directed its focus towards the online D2C brands Estrid and Stronger. The focus groups consisted of the brands’ main target group, women aged 20-25. F

Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. Methodology - An explorative research approach was used for this p

Examensarbetets titel: Tomma ord som väger tungt Seminariedatum: 30 Maj 2024 Kurs: FEKH49 - Examensarbete i organisation på kandidatnivå, 15 högskolepoäng Författare: Ebba Sjögren, Elvira Christensson, Lovisa Friefeldt Handledare: Nadja Sörgärde Fem nyckelord: Värden, värdegrund, värdegrundsarbete, distraktion, symbolism Forskningsfrågor: Hur upplever högt uppsatta chefer på AstraZeneca företagTitle: Empty words that weigh heavy Seminar date: May 30th, 2024 Course: FEKH49 - Bachelor’s degree thesis in Management and Organization, 15 credits. Authors: Ebba Sjögren, Elvira Christensson, Lovisa Friefeldt Supervisor: Nadja Sörgärde Keywords: Values, value system, core values, distraction, symbolism Research question: How do senior executives at AstraZeneca perceive the company’s values? an

Keywords: luxury, semiotics, sign, heritage brands, persuasion, promotion. Overall Aim: To explore whether luxury can, and if so how, coexist with high availability and short term sales initiatives. Purpose: To explore the phenomenon of the Luxury Paradox; how luxury brands balance luxury and promotion. Methodology: Through a qualitative, abductive, and grounded theory approach, we analyze four

The new term “sustainability marketing communications” emerged and the has gained increased interests and implementations in recent years. The aim of the degree project is to provide suggestions to Skånemejerier on the basis of current state in dairies and trends in marketing communications in the entire industry. Benchmarking is applied throughout the study and two different benchmarking processe

Den här studien syftar till att undersöka hur livsmedelsföretaget Oatlys varumärke konstrueras genom den kommunikation som sker i företagets sociala medier. Studien utgår från ett diskursivt perspektiv och betraktar därmed de kommunikativa processerna från intressenterna och företaget i de sociala medierna som diskursiva handlingar. Dessa handlingar ses som delar av större diskurser, vilka utnyttjThis study aims to investigate how the brand of the food company Oatly is constructed through communication in social media. The study uses a discursive perspective, and examines the communicative processes between the stakeholders and Oatly as discursive actions. These actions are part of discourses and constituent for the corporate brand. The empirics include written posts and comments at Oatly’

Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. By studying strategic orientation from the perspective of start-up entrepreneurs, the research contributes to orientation theory, which has largely concentrated on processes fo

This chapter sets out to give an exposé of how sustainability reporting has developed into a global reporting practice. It gives a theoretical background to why companies (should) engage in sustainability reporting. Three arguments for providing sustainability reporting are at focus i) gaining, maintaining and/or repairing legitimacy, ii) improving stakeholder relations and iii) decreasing informa

Purpose: Within the construction business pricing is traditionally done at current account. The purpose of this report is to investigate why pricing levels are low within the construction consultant industry in comparison to other consultant industries, as well as to examine what affects the choice of pricing models. In addition to this the report aims to analyze pricing models used today and to d

Responsible investment is a movement to integrate environmental, social and governance (ESG) considerations in institutional investors’ investing activities. Despite the rapid growth of responsible investment in worldwide markets including China, there exists a prominent knowledge gap in how investors or their professional engagement service providers engage with Chinese investee companies to moni

We would like to learn more about how the restrictive policy against incentive programmes affects the board’s of Swedish state owned commercial firms ability to govern management in an efficient way. We also want to find out if there are different consequences in reference to this that are not directly linked to corporate governance issues. Our empiric observations have been made in order to profo

Title: Establishing in China’s ‘good-enough’ market - A benchmarking study on Scandinavian engineering industries’ further establishment in China. Problem discussion: The Chinese market is gaining importance for Scandinavian engineering industries and is by many considered a crucial market to be successful in. These companies have a tradition of producing premium products for premium customers. Ho

The purpose of this master thesis is to present a model that illuminates the important factors when deriving technical information from market data within a company. For companies to be able to become and stay competitive in the market, product quality is an important factor. Whilst good product quality leads to customer satisfaction and loyalty, lack of quality brings costs in service and replace

Purpose The research presented is the initial part of a project with the aim of increasing the use of end-user requirement through out the construction process. This initial part maps how Swedish real estate companies manage end-user requirements and evaluate the outcome. Methodological approach The focus of the study was on methods for capturing and managing end-user requirements and for measur

The Limits of Supply Chain Responsibility: A Critical Analysis of Corporate Responsibility Instruments 1 The Limits of Supply Chain Responsibility: A Critical Analysis of Corporate Responsibility Instruments* Radu Mares * Senior Researcher, Raoul Wallenberg Institute, Lund, Sweden First published as Radu Mares, ‘The limits of supply chain responsibility – A critical analysis of CSR instruments’, N

https://rwi.lu.se/app/uploads/2012/08/Limits-of-Supply-Chain-Responsibility.pdf - 2026-05-26

Following a brief introduction on the history of Corporate Social Responsibility (CSR) and the concept of the Circular Economy (CE), the impact of the dairy industry on the environment is introduced. This study then focuses on the gaps in research and the problem of implementing CE practices in the dairy industry. After a review of the literature on the Circular Economy and the Business Model, thi

About a third (1.3 billion tons per year) of global food production is lost or wasted from the initial stages of farm production down to final household consumption and this global challenge has undesirable environmental, economic, and social effects. Notwithstanding the fact that the challenge of food loss and waste has received global attention, not many comparative studies have been conducted t

Travel today is not as self-evident as it has been the last few decades. This paper takes on a mission to investigate how external factors such as natural disasters, geopolitical tensions, and above all; epidemics, call for an external crisis communication for travel and tourism companies.