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Brand positioning through thought leadership

Purpose: The purpose of this thesis is to investigate thought leadership and its potential as a strategic tool for brand positioning for B2B industrial corporations. The study aims to enhance the understanding of how thought leadership can be defined, how it can be implemented and measured, and why it might be used for brand positioning. Methodology: We conduct a qualitative multiple embedded cas

The Effects of Advanced Planning Tools in Integrated Business Planning for Oatly

Effective Integrated Business Planning (IBP) is essential for aligning strategic goals and resources across an organization, especially in today's volatile and complex market environment. This master's thesis evaluates the implementation of Anaplan, an Advanced Planning System (APS), within the IBP framework of Oatly, exploring both benefits gained and encountered challenges. By employing

Tax Scandals and Investor Reactions

The aim of this paper is to examine how various types of investors react, and how ownership structures of firms involved in unethical tax practices change once these unethical behaviours are made public. It combines news data with market data to identify investor reactions to tax scandals. Using a staggered diff-in-diff approach, we find that different ownership classes such as hedge funds, banks,

Bolagsstämmans bundenhet av vinstsyftet – Erkända avsteg och hållbar bolagsstyrning som möjlig undantagsgrund

Inom ramarna för den övergripande debatten om hållbar utveckling har det aktiebolagsrättsliga vinstsyftet kommit att ifrågasättas. Kritiker menar att det i lag presumerade vinstkravet riskerar medföra att bolag eftersätter hållbarhets-arbete till förmån för vinstmaximering. Denna risk har uppmärksammats i den engelska lagstiftningen, som i och med ikraftträdandet av Companies Act 2006 föreskriver Within the framework of the overall debate on sustainable development, the profit motive under company law has been called into question. Critics argue that the profit requirement presumed by law risks leading companies to ne-glect sustainability work in favour of profit maximisation. This risk has been recognised in English legislation, which, with the entry into force of the Com-panies Act 2006,

Humankapital- En trendsättare?

Examensarbetets titel: Humankapital - En trendsättare? Seminariedatum: 17 januari 2020. Ämne/kurs: FEKH69, Examensarbete i redovisning på kandidatnivå, 15 högskolepoäng Författare: Axel Pettersson, Fredrik Wessner och Samuel Net Handledare: Kristina Artsberg Fem nyckelord: Humankapital. Teknikföretag. Isomorfism. Rapportering. Immateriella tillgångar. Syfte: Hur har rapporteringen av humankaTitle: Human capital- A trendsetter? Seminar date: 17 januari 2020 Course: FEKH69, Degree project undergraduate level in accounting, 15 University Credits Points (UPC) Authors: Axel Pettersson, Fredrik Wessner and Samuel Net Advisor/s: Kristina Artsberg Key words: Human capital. Tech Company. Isomorphism. Reporting. Intangible Assets Purpose: How has the reporting of human capital changed bet

Incitament till prestation – värdelöst eller kanon?

Purpose The aim of this thesis is to examine whether there is a significant correlation between use of Long-Term Incentive Programs and their Total Shareholder Returns within companies listed on the Nordic market. Furthermore, this study investigates if there is an existing correlation depending on which sector the firm operates in and if Long-Term Incentive Programs can affect their Shareholder r

Jb-yeq full version

Untitled © Johan Jönsson, 2008 Your Employeeship Questionnaire A survey of the relationships at your workplace © Johan Jönsson, 2008 Your Employeeship Questionnaire (YEQ) – self assessment Instructions: • Assume that you are engaged in the following 32 situations that are described. • The situations may differ in respect to how things are in your work team, department, and/or unit. Disregard this

https://www.psy.lu.se/en/sites/psy.lu.se.en/files/jb-yeq_full_version.pdf - 2026-05-28

Love or Loathe: Investigating Brand Lover Responses to Controversial Advertising Campaigns

In a designated market filled with many well-established organizations, there are difficulties in capturing the attention of the desired customer base. Consumers are exposed to many advertisements daily, which fail to grab their attention. Provocative or controversial advertising cuts through this clutter by delivering a message that undeniably stands out. This is usually done by breaking a set of

Capability Development in the Biotech Industry

The purpose of this thesis is to identify relevant relations between dynamic capabilities and operational capabilities inside a biotech company and their development throughout the years, as well as to analyze the effects of those on the market offering. The intention is to draw valid implications for future empirical research on capability relations in the biotech sector.

För företagens skuld - En branschspecifik studie av skattningen av kreditbetyg

Syfte: Studien ämnar undersöka ifall procent korrekt skattade kreditbetyg kan påvisas vara högre än vad tidigare forskning fastställt vid en branschspecifik undersökning av teknologibranschen samt allmännyttiga företag. Studien ämnar även, i samma kontext, undersöka om procent korrekt skattade kreditbetyg visar sig vara högre vid dessa två separata branschspecifika undersökningar än vid en undersöPurpose: The study aims to investigate if the percent correctly predicted credit ratings can be shown to be higher than previous research has established with an industry-specific survey of technology and utility companies. The study also aims to, in the same context, examine if the percent correctly predicted credit ratings proves to be higher in the these two separate industry-specific than in a

Revisionsnytta och Revisionsplikt - hur tänker företag?

Syfte: Syftet med denna uppsats är att förklara hur och varför företag, som kan komma att omfattas av fri revisionsplikt i framtiden, upplever revisionsnytta. Detta för att bidra med nyttig kunskap till revisionsprofessionen och undrande aktörer inför den undersökta förändringen av revisionspliktens gränser. Metod:Studien har genomförts med en kvantitativ metod och antar en deduktiv ansats. EmpirPurpose: The purpose of this essay is to explain how and why companies that in the future may be subjected to voluntary audit describe their perceived benefit with external audit. The objective is to contribute with useful information to the audit industry on the occasion of Sweden’s investigated change of statutory audit. Methodology: This study follows a quantitative research method and takes o

Naturliga monopol och tillhörande reglering

Uppsatsens syfte är att redogöra och förklara för vilka åtgärder som lagstiftaren kan vidta för att skapa konkurrens på marknader som innehåller ett naturligt monopol. Denna åtgärden är viktig för att kunderna ska känna sig trygga då monopolisten inte har möjlighet att ta ut vilket pris som helst. De olika regleringsmöjligheterna är upphandling, tillsyn, prisreglering och tredjepartsinträde, dessaThe purpose of this paper is to list and explain which precautions the legislator can take to create competition on a market that is part of a natural monopoly. The regulation is important to make the customers feel protected and by prohibiting businesses to price the commodity however they want. The different legislation possibilities are public procurement, supervising by a regulatory authority,

The olive oil market of Mainland China : The potentiality of the olive oil market on Mainland China and its accessibility for, in particular small medium, sized olive oil producers.

The purpose of this research was to investigate the potentiality of the Chinese market for olive oil and to assess how accessible China is for in particular small & medium sized companies in order to take the initiative on the market. The research departs from the CAP subsidy reforming European olive oil sector with 2,5 million producers on their way to a less trade distorted and more export m

Female Immigrant Entrepreneurs’ Entrepreneurial Marketing Experiences in Helsinki Metropolitan Area

The purpose of this study is to understand and gain insights into the entrepreneurial marketing experiences of female immigrant women in the Helsinki metropolitan area. There is limited literature on immigrant entrepreneurs in Finland and even less regarding female immigrant entrepreneurs, thus it is important to investigate this subject matter. A qualitative research method is adopted, through t

Learning Effects in Swedish Firms: Determinants of the Likelihood and Performance of Cross-Border Acquisitions

This thesis examines the effect of past acquisition experience, industry momentum, past acquisition performance, CEO change, joint ventures and cancelled transactions on the likelihood and performance of subsequent cross-border acquisitions made by Swedish listed companies. We investigate learning effects for acquiring companies by using an organizational learning theory framework and use logit re

Alignment capabilities of big data’s value creation in the context of service delivery processes

Purpose: While big data creates business value, knowledge on how value is created remains limited and research is needed to discover big data’s value mechanism. The purpose of this paper is to explore value creation capabilities of big data through an alignment perspective. Design/methodology/approach: The paper is based on a single case study of a service division of a large Danish wind turbine g

Directors’ duties during the Green Transition under EU law - Reform and ramifications from corporate sustainability due diligence

In response to the climate emergency, the European Union seeks to establish a new model of inclusive growth and depicts this shift as a ‘green, fair and competitive transition’. The article examines the EU sustainable corporate governance initiative commenced in 2018 that has crystalized after 4 years in a Commission’s proposal for a Directive on corporate due diligence, which is expected to be ad

Management, Organisation & Work

What does sustainable leadership mean? What creates value in an organisation? And how do organisations and companies make the most of their resources? Not only financially, but also from a human perspective that aims at the future. Within this research theme we address issues that are key to the understanding of work and management in the private, public sector and non-profit organisations. Proble

https://www.ses.lu.se/en/research/our-research/management-organisation-work - 2026-05-27