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Study purpose: The maritime shipping industry, particularly the commercial sector, is a significant contributor to carbon emissions and environmental pollution. Various solutions are being proposed to enhance the sector's sustainability, including the adoption of wind propulsion technologies. However, the economic feasibility of these technologies on a large scale remains uncertain. Despite th

Title: Game on: under-promise and over-deliver - A qualitative case study of cultural significance of performance appraisals at “Company X” Seminar date: June 2nd, 2023. Course: FEKH49 - Bachelor’s degree thesis in Management and Organization, 15 credits. Authors: Marcus Hedebark, Emilia Makra and Freja Sahlin Supervisor: Emilie Hesselbo Purpose: The purpose of this study is to gain a greater

Titel: Skandalers påverkan på konsumenters inställning till varumärken. Seminariedatum: 1 juni 2023 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Emma Borg, Josefine Grundström, Malte Hellsing Handledare: Jon Bertilsson Fem nyckelord: Skandaler, Varumärkeskriser, Moral, Konsumenter, Image Forskningsfråga: Varför har skandaler en oklar inverkan på konsumenters instTitle: Scandals impact on consumers' attitudes towards brands. Seminar date: 1 June 2023 Course: FEKH29, Degree Project in Marketing, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS‐cr Authors: Emma Borg, Josefine Grundström, Malte Hellsing Advisor: Jon Bertilsson Key words: Scandals, Brand crisis, Ethics, Consumers, Image Research question: Why do scan

Thesis Purpose: To better understand the influence that brand experience in Online Brand Communities (OBCs) has on purchase intention while clarifying the underlying mechanism of such relationship through brand relationship constructs. Moreover, to discover if there is a difference between consumer-run and company-managed OBCs in terms of brand experience. Theoretical perspective: We combined ide

Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and co

The purpose of this thesis is to identify barriers to innovation faced by firms delivering healthcare services and to analyse their effects on healthcare service firms' innovation process. This thesis therefore aims to close a gap in literature. Insights gained can help policy-makers understand how their actions impede innovation in the healthcare industry and how they can remove or reduce spe

Study on value creation for acquiring companies in Sweden in the years 2002-2009. The study is carried out by using both event- and accounting study methodology and the value creation is studied in short, medium and long-term. We find significant positive average abnormal returns of 2.82% at the announcement, which is steady until 5 days post the announcement. We find no significant abnormal chang

Titel Försäljningskanalernas roll för varumärkeskapitalet – en kvantitativ studie om modeföretags val av försäljningskanaler Seminariedatum 2013-06-05 Ämne/Kurs FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare Carolina Laurén, David Nilsson & Maria Rangin Handledare Clara Gustafsson Nyckelord Varumärkeskapital, Brand Resonance Mo

Kunskapssamhällets framväxt har gjort att anställdas kunskap och kompetens fått ökad betydelse för företag och samhället i stort. Företag som önskar skydda kunskap efter en anställnings upphörande väljer därför ibland att använda sig av konkurrensklausuler i anställningsavtal. 2015 slöts ett nytt kollektivavtal rörande användning av konkurrensklausuler i anställningsavtal mellan Svenskt Näringsliv

The BSC is a widely used management tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received by the BSC, it seems as if its internal focus, rigidity, static-ism and mechanical mindset limits the company’s ability to create a strategy that takes important external factors into account. As we see it, the BSC’s limitations can create a risk

Corporate Social Responsibility is today a recognised concept companies have to act on in order to meet the stakeholders’ increased demands. An increased environmental debate in the society as well as increased regulations requires companies to focus on environmental questions to a greater extent than before. Companies need to control their environmental performance and focus on their significant

The current research aims to find out how the European legal system may approach the challenges of the online social networking and their effects on the right to privacy in personal data protection of the European users. Since the answer closely depends on the nature of the right in question (human right or property right), the thesis involves a comparative analysis of the American and European p

År 2000 satte den Europeiska Unionen ett strategiskt mål att bli en större, mer konkurrenskraftig ekonomisk region med stark tillväxt för ekonomi och arbetskraft. En viktig komponent i att nå detta mål är att utveckla den inre marknaden och stödja den fria rörligheten för varor, kapital, tjänster och personer inom den Europeiska Unionen. Kommissionen har identifierat skillnader i Medlemsstaternas In 2000, the European Union set out the strategic goal to become a more competitive, stronger economic region with sustainable growth in terms of economy and jobs. An important part in achieving this goal is the complete establishment of the internal market to fully promote freedom of movement of goods, capital, services and people within the European Union. The Commission has identified diversity

Abstract Purpose: This paper is written as a personal evaluation of the entrepreneurial journey starting a new venture based on a new product and concept. Design/methodology/approach: This is a paper designed on to analyze the past experiences of developing a product and searching for a reference customer to start a knowledge based company, using the authors personal experiences with a self-ethnog

This study aims to find out the factors that could affect a firm’s RP transactions considering different social situation, extent of economic development and other culture factors. We examine related party transactions of the listed companies in China which stands for the emerging markets and in the U.S. which stands for the developed markets. We expect the conclusion that factors such as firm siz

Title: Technology Scouting in China For identifying cost reduction and opportunities for innovation Authors: Tor Blomdell and Oscar Örtendahl Tutors: Bengt Järrehult – Adjunct professor, Department of Packaging Logistic, Lund Institute of Technology Sigvald Harryson – Associate professor, Institute of Economic Research, Lund School of Economics and Management Lars Sickert - Technology Analyst, Tec

During the transitional period, most listed companies in China chose historical cost accounting rather than fair value accounting. According to our empirical test, share market, industry, size, auditing firm and foreign list are significant factors to explain the accounting choice while both of ownership and financial difficulties variables have no significant relationship with the accounting choi

Authentic Thinking, Branding Differently examines how iconic personal brand are created and how they affect iconic brand creation and perceived authenticity. It utilizes an abductive approach when studying narratives concerning Steve Jobs and Apple through Joseph Campbell’s Hero Cycle. In conclusion, the thesis acknowledges iconic personal brands, when tightly connected to a brand, as viable instr

The BSC is a widely used management tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received by the BSC, it seems as if its internal focus, rigidity, static-ism and mechanical mindset limits the company’s ability to create a strategy that takes important external factors into account. As we see it, the BSC’s limitations can create a risk

QMOD 2018: Preliminary Program 23. August 2018, Thursday Room 0: Plenary Session 2 9:00- 10:00 Philip Holt, Vice President, Travelport, UK “Engaging your People, creating a Quality Mindset, and delivering Operational Excellence” 10:00- Tea/ Coffee Break 10:30- 12:00 Parallel Sessions 2 Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7 Work Challenges; Trinity Model; Psychological and Social Capital

https://www.ses.lu.se/en/sites/ses.lu.se.en/files/qmod_2018_program_1st_draft.pdf - 2026-05-23