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Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and co
Title: Small Firms, Big Impact: Investigating ESG and Sustainability Strategy in SMEs Seminar Date: 2025-06-04 Course: BUSN09, Degree project in International Strategic Management Authors: Louise Christell & Daniel Lilja Supervisor: Merle Jacob Keywords: SME, Corporate sustainability, ESG, Strategy, Trade-off, Stakeholder management Purpose: The primary purpose of this study is to expl
Titel Försäljningskanalernas roll för varumärkeskapitalet – en kvantitativ studie om modeföretags val av försäljningskanaler Seminariedatum 2013-06-05 Ämne/Kurs FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare Carolina Laurén, David Nilsson & Maria Rangin Handledare Clara Gustafsson Nyckelord Varumärkeskapital, Brand Resonance Mo
Climate change is a threat facing the planet which could bring disastrous consequences. In the globalised world, states are less capable of fighting this threat alone&semic it is also necessary that companies take on this challenge. Amongst other people, this idea is supported by Kofi Annan and Nicolas Stern. One of the ways in which this is done is through Corporate Social Responsibility (CSR
This thesis explores entrepreneurial theories in every day practice using the case study of Trafvid which is an entrepreneurial start-up company. Some of the theories that have been covered include the effectuation process and the role of legitimacy, customer reference and trust on start-up ventures. This thesis also covers some first mover advantages. This paper is an Autoethnography as the autho
The current research aims to find out how the European legal system may approach the challenges of the online social networking and their effects on the right to privacy in personal data protection of the European users. Since the answer closely depends on the nature of the right in question (human right or property right), the thesis involves a comparative analysis of the American and European p
År 2000 satte den Europeiska Unionen ett strategiskt mål att bli en större, mer konkurrenskraftig ekonomisk region med stark tillväxt för ekonomi och arbetskraft. En viktig komponent i att nå detta mål är att utveckla den inre marknaden och stödja den fria rörligheten för varor, kapital, tjänster och personer inom den Europeiska Unionen. Kommissionen har identifierat skillnader i Medlemsstaternas In 2000, the European Union set out the strategic goal to become a more competitive, stronger economic region with sustainable growth in terms of economy and jobs. An important part in achieving this goal is the complete establishment of the internal market to fully promote freedom of movement of goods, capital, services and people within the European Union. The Commission has identified diversity
This thesis explores entrepreneurial theories in every day practice using the case study of Trafvid which is an entrepreneurial start-up company. Some of the theories that have been covered include the effectuation process and the role of legitimacy, customer reference and trust on start-up ventures. This thesis also covers some first mover advantages. This paper is an Autoethnography as the autho
Abstract Purpose: This paper is written as a personal evaluation of the entrepreneurial journey starting a new venture based on a new product and concept. Design/methodology/approach: This is a paper designed on to analyze the past experiences of developing a product and searching for a reference customer to start a knowledge based company, using the authors personal experiences with a self-ethnog
Coordinating global projects with resources from all around the world is more dependent of the team members´ background, attitude and personality rather than cultural differences. The projects that gave the apprehension of working in a team instead of a group of people resulted in more successful projects. The projects that were the most complex to manage, with resources from different offices and
Radu Mares Archives - Page 2 of 4 - The Raoul Wallenberg Institute of Human Rights and Humanitarian Law Skip to content Search for: Search Button Home About Us Who We Are Our History About Raoul Wallenberg Our Theory of Change Staff Opportunities Annual Reports Whistleblower Our work What we do Multi-Disciplinary Research Higher Education Strategic Advice and Analysis Outreach Evaluation of Progra
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IMPORTANT AND USEFUL INFORMATION FOR STUDENTS AT LUSEM Get started - 4 important stepsProgrammes and departmentsProgrammes in SwedishDates and schedulesIT (internet, printers, digital tools)LUSEM campusStudent support servicesStudent lifeImportant regulations Get started - 4 important steps 1. Activate your student account The student account gives you access to a number of electronic services tha
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The purposes of this study were to ascertain whether Swedish construction companies measure the impact of their quality systems (such as ISO 9000) and, if so, whether the ‘balanced scorecard’ approach is a useful technique as a measure of performance. The balanced scorecard approach requires each organization to look at itself from four different perspectives to provide a more comprehensive view o
We explore whether off-the-shelf accounting solutions are used or not used in management control. This study explores the usage of accounting solutions such as ERP, “hybrid ERP”, and “best-ofbreed” (BoB). Previous research highlights the problem that ERP has a “moderate” impact on management control but no study addresses whether hybrid ERP and BoB adopters experience the same problem. The explora
A key component in successfully managing software products is to properly, and in a timely manner, identify and secure competitive advantage by innovation via feature differentiation. Although open source software (OSS) is not a new idea, several product development companies that operate in a market-driven context have started to use open source solutions as core software components in their prod
Context: Coping with rapid requirements change is crucial for staying competitive in the software business. Frequently changing customer needs and fierce competition are typical drivers of rapid requirements evolution resulting in requirements obsolescence even before project completion. Objective: Although the obsolete requirements phenomenon and the implications of not addressing them are known,
People are constantly using there friends in order to ask for a favor or to get hold of some information. This is usually done unconsciously and it is just viewed as everyday life behavior. The function and the use of these links definitely have a value, which means that it can be viewed as a form of capital. But this capital is not caught in the traditional theories of physical capital or human c
Background: When firms grow through acquisitions it is commonly debated whether the two entities ought to be better off as standalone companies rather than as a merged company. This thesis aims at discussing this issue of M&As advantages and disadvantages in terms of source of synergies from the perspective of resource allocation. Purpose: The purpose of this thesis is to describe and analyze
ABSTRACT Increased competition in the global market has forced companies to diversify their product ranges to meet the customers? changing needs and adopt product development strategies for mass customization or even one-of-a-kind production, which inevitably requires designing modular products. Product modularity is achieved via platform-based systems, in which various combinations of different m
