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Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. Thus, further research is needed, whether an open-source branding strategy truly aff

The main purpose of this study is to evaluate the ICF sensitivity changing along with the deteriorating internal and external financing conditions for 23 steel companies listed in Shenzhen and Shanghai Stock Exchange markets in China.The paper found that there is a positive relationship between investment and cash flow which is in line with previous researches. We also found a sharp ICF sensitivit

Syfte: Syftet med uppsatsen är att fördjupa och nyansera bilden av hur ett framgångsrikt företagsförvärv kan gå till. Vårt mål är att bidra till debatten om företagsförvärv. Metod: För att uppfylla syftet har vi genomfört en kvalitativ studie bestående av semistrukturerade intervjuer med anställda vid fallföretaget Musikbolaget. Studien antar ett socialkonstruktionistiskt förhållningssätt med en Purpose: The purpose of this paper is to deepen and nuance the understanding of what a successful acquisition can look like. Our goal is to contribute to the debate on acquisitions. Method: To fulfill the purpose of our thesis we have conducted a qualitative study consisting of semi-structured interviews with employees of the music company Musikbolaget. The study adopts a social constructionist ap

The activities work and play were seen as antithesis in the literature since the early 20th century. However, during the past four decades, play has been argued to produce beneficial outcomes within organisations. Since then play has become an increasingly popular management tool, inspiring managers to implement elements of play into work in order to influence employees, morale and work itself in

This paper proposes that industrial waste be regarded, in a business economic sense, as having the same basic status as regular products. A basic mathematical expression for assigning industrial costs to waste is presented. The expression can be employed in conjunction with cost-benefit analysis for estimating the "true" internal costs of industrial waste. In two case studies presented, industrial

Syfte: Syftet med denna uppsats är att bidra med kunskap om hur det konsumentbaserade varumärkeskapitalet kan påverkas av CSR-kommunikation i flygbranschen. Metod: Primärt användes en kvantitativ enkätundersökning som syftade till att undersöka mottagarperspektivet. En semistrukturerad intervju och en innehållsanalys utfördes även för att analysera avsändarperspektivet SAS. Slutsats: Att flygbolagPurpose: This thesis seeks to contribute with knowledge of how the consumer-based brand equity can be affected by CSR communication in the business of aviation. Method: In order to reach the purpose of this essay we used mixed methods; carried out a quantative survey, a qualitative interview with SAS head of CSR and conducted a content analysis of SAS CSR communications Conclusion: If an airline

Why the performance of local value-adding firms supplying to mining MNCs in Zambia’s liberalized economy seems more constrained was the investigated problem. I conducted a multiple case study research involving 15 firms located on Copperbelt Province. Local value-adding firms are cardinal to national industrial development through their backward linkage role to mines. However, their performance is

This thesis explores entrepreneurial theories in every day practice using the case study of Trafvid which is an entrepreneurial start-up company. Some of the theories that have been covered include the effectuation process and the role of legitimacy, customer reference and trust on start-up ventures. This thesis also covers some first mover advantages. This paper is an Autoethnography as the autho

Springing from the relatively newco-creation paradigm, this article is based on the fact that consumers have asignificant influence on the brand building process. However consumers cannotbe understood as a sound and compact group of buyers with homogeneous values. Insteadvarious societal developments, and in particular the emergence of consumertribes, support the existence of a multiplicity of con

Springing from the relatively newco-creation paradigm, this article is based on the fact that consumers have asignificant influence on the brand building process. However consumers cannotbe understood as a sound and compact group of buyers with homogeneous values. Insteadvarious societal developments, and in particular the emergence of consumertribes, support the existence of a multiplicity of con

The purpose of this thesis is to examine if and how CEO ownership affects firm performance on Swedish companies depending on the market conditions. We would also like to examine the question if this relationship still holds when taking the possibility of an endogeneity determined relationship into account. A quantitative approach using regression analysis and descriptive statistics have been used.

Background: In a perfect world, a company would not have to keep any cash at all but because of market imperfections created by information asymmetries and agency problems it has to. Previous research has suggested that a firm’s cash holding level is related to its size, growth opportunities and leverage. The Swedish market is particularily interesting to study from a corporate governance perspect

Purpose: This study aims at determining the financial characteristics of takeover targets in the food industry operating in the European Union. By using the logit model, the researchers intend to identify firm targeting behavior that might explain corporate takeover decisions of food and beverage companies in 1999 to 2008 period. Theoretical framework: The theory is based on explaining the motives

Consumers are increasingly becoming aware of the abusive exploitation of workers in some of the factories in the development countries that are contracted to produce exports to the European market. Thus, some of the consumers try to promote the enforcement of ethical business practices globally by using their buying behaviour. In effect, the ethical consumers prefer to buy ethically sound goods to

Predatory pricing is one of the most frequently discussed topics in competition law and should be considered both from a legal and economic perspective. The concept of predatory pricing can be described as a situation where a company is pricing at a level that, according to the assessment theories, is unreasonably low. The problems with this type of conduct arises when the low prices hinder compet

The purpose of this dissertation is to create an understanding of how a personal idea in the mind of an entrepreneur becomes an outspoken vision in one biotech company. More specifically, for what purpose the vision is used at different stages, how it is communicated, its content and what impact previous visions have on future vision work and in order to reach a deeper understanding of how vision

Being a successful global business player depends on firm’s ability to mobilize its resources worldwide. For this reason getting the right people with the right skills, at the right time, at the right place is crucial and makes expatriation one of the most important issues of today’s business world agenda. In terms of expatriation; national culture provides the context for the whole process. The a

Purpose: We wish to gain a deep knowledge about product development processes in relation to the aspect of time in companies in highly technological and rapidly changing markets. The purpose is to establish how organizations better can employ time as a resource to make the product development process more efficient. Conclusions: Information we gathered from theory and primary data show that inform