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Abstract The aim of this article is to introduce a conceptual framework for a corporate brand building process based on core values. The nature, role, and function of core values are considered a central part of the value foundation of a corporate brand. In line with this reasoning, a distinction is also made between three groups of values: organisational values, core values, and added values. Th

Purpose - The purpose of this paper is to develop an understanding of the ways in which food companies can work with branding to perform better in the market. The authors achieve this purpose by comparing how different managers of food brands prioritise and evaluate their brands, in relation to a theoretical ideal framework. Design/methodology/approach - A survey of 77 managers of domestic and int

Cloud computing has become one of the fastest growing segments of the IT industry. In the wake of this, cloud based Enterprise Resource Planning (ERP) systems have emerged as an alternative to traditional ERPs. The marketing of cloud based ERPs states that adoption require low upfront investments and can rapidly be deployed, as they are provided over the cloud. In this study we seek to unravel clo

This chapter explores communication patterns and media choices among employees, as well as their connection with the ongoing changes in workplace design. It presents a multiple case study of communication and co-ordination in open landscape office environments. The study was carried out in three different organisations; an advertising firm, a manufacturing business, and an IT development office. I

This thesis investigates the value relevance of accounting metrics in the Nordic stock markets from 2018 to 2022, applying and extending the Ohlson equity valuation model. Given the increasing importance of intangible assets in modern economies, we also explore how traditional accounting metrics explain stock prices, particularly for companies with high intangible asset ratios. Using a deductive r

This thesis analyzes how managerial responsibilities and competencies are affected by the integration of AI within organizations. As AI technologies increasingly support or automate operational tasks, decision-making processes and strategic planning, the responsibilities of managers are evolving. The study aims to identify these evolving responsibilities, and the competencies required to effective

Intrapreneurship, or entrepreneurship within existing organisations, is crucial for innovation and competitive advantage in fast-changing markets. This thesis explores how intrinsic and extrinsic motivational factors foster intrapreneurial activities among employees in the Swedish food industry and how organisational culture influences these factors. Using a deductive qualitative approach, the stu

Corporate social responsibility has become something of a buzzword over the last decade-and-a-half. Companies apply CSR-documents to their operations in seek of an ethical guide that can lead the way through complex situations and steer away from misconduct. Globalization has lead to especially multinational corporations experiencing difficulties in navigating among different contexts. A large num

To Rent Happiness: A cultural analytical study about consumers’ affective experiences of conventional clothing consumption and consumption of rented clothes, Klara Ekstrand The purpose of this study was to investigate consumers’ affective experiences of conventional clothing consumption and renting of clothes and how these experiences affected consumers’ willingness to engage in access-based fash

Konsten att flyga har uppstått fyra gånger under evolutionens gång: hos fåglarna, fladdermössen, insekterna och de nu utdöda flygödlorna. En av dessa grupper – insekterna – har varit otroligt framgångsrik: insekter står för ungefär 80% av världens arter. Troligtvis har förmågan att flyga bidragit till deras framgång. Men trots att det finns många fördelar med att kunna flyga – man kan till exempel fly frAerodynamic theory states that the power required to fly is related to flight speed with a ∪-shaped curve. This has been shown in vertebrates, but insects have been proposed to have a flat, or J-shaped power curve. This means that hovering – flying at zero speed – is energy-efficient, which would explain why it is a relatively common flight mode in insects. In this thesis I show that some insects do, in

Historically, private initiative has always been of great significance for the arts. In most Europe-an countries the government took over from the private initiative after World War II. However, private initiative never completely disappeared, this is also true in the second half of the 20th century in which government subsidies were the dominant factor in the funding of the arts and cultural heri

This paper provides a framework by developing a conceptual model explaining how perceived return policy fairness influence consumer purchases intentions in an online context. By reviewing the literature in consumer return, signal and justice theory a conceptual model was developed. Consumer Return studies have historically been focused on reverse logistics but in the last decade moved focus toward

We witness rising tensions between online gig-economy platforms, incumbent firms, regulators, and labor unions. In this chapter, we use the framework of institutional logics as an analytical lens and scheme to understand the fundamental institutional challenges prompted by the advent of the online gig economy. We view gig-economy platforms as corporations that organize and self-regulate markets. I

The enhanced role given to innovation in capitalist societies has resulted in a development where even matters such as gender equality are assessed and rewarded based on their innovation potential. Markets, innovations and companies are believed to possess and offer solutions to gender inequalities, a development that relies on the commodification of gender equality. This paper is based on an ethn

Energikrisen har skapat osäkerhet för både energibolag och konsumenter. Kundnöjdhet och varumärkeslojalitet är avgörande för företags framgång. Syftet med denna kvalitativa studie är att undersöka fallorganisationen Öresundskrafts kommunikationsinsatser i syfte att upprätthålla varumärkeslojalitet och konsumenters attityder gentemot varumärket i en energikris. De huvudsakliga teoretiska ramverken

The purpose of this study is to enhance the understanding of the use of discourses and their rhetorical design in corporate sustainability reports for securing and sustaining legitimacy over time within an industry that has an inherently adverse impact on the environment and has been subject to a variety of contextual changes within recent years. The purpose is fulfilled by conducting a three-leve

Engineering fungal organisms to produce desired protein – making a fantasy come alive!! Did you know that fungal organisms are used in the industrial production of various organic acids, enzymes, and secondary metabolites for nearly 100 years? And what makes these organisms to be in the limelight ever since then? Here is the answer. The fungal cells have an amazing property of secreting high lev

This thesis explores the experiences of employees during the technological transition from Skype to Microsoft Teams, focusing on their sensemaking processes. The research investigates how employees interpret and understand technological change, aiming to provide insights that facilitate smoother transitions in workplace technology. Through semi-structured interviews, the study captures a range of