Den Vanvördiga Paradoxen: Unga vuxna konsumenters uppfattning av ett vanvördigt tonfall på varumärkens sociala medier
Title: The Irreverent Paradox: Young adult consumers' perceptions of an irreverent tone on brands' social media Seminar date: May 30th 2024 Course: FEKH29, Degree Project Undergraduate level in marketing, 15 UPC Authors: Joel Baumann & Douglas Cederlund Advisor/s: Nikos Macheridis Key words: Social media marketing; Tone of voice; Irreverence; Consumer experiences; Authenticity Research
