Navigating Organizational Decision-making: A Qualitative Case Study Exploring the Influence of Cognitive Dissonance in Organizational Decision-making
The purpose of this study is to explore how cognitive dissonance influences organizational decision-making within highly competitive markets, thus broadening the understanding of organizational decision-making. By adopting an interpretative tradition we employ a qualitative single-case study methodology with an abductive approach in our research. Empirical data was collected through semi-structure
