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Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits

This study investigates if and how equity-based crowdfunding can benefit a start-up’s corporate brand building process. Building the corporate brand can play a significant role for the company’s establishment in the market. Although equity-based crowdfunding has grown exponentially in the Nordics, it has not been covered enough in corporate brand building literature. The scope of this research was

Business Incubators and Customer Satisfaction - Incubator services entrepreneurs really need

Incubators can widely be defined as an organization, providing moderately priced office space and central services to young companies with the goal to support the start of these firms (Allen & McCluskey, 1990). However, the variety of incubator services is high, and there is limited research in the field of customer satisfaction in incubators. Therefore, the aim of this study is to enhance the

"Who is next to be thrown into the lion's den?" En kvalitativ innehållsanalys av chefsdesigners roll i ett modesystem i förändring

This paper is written by Alice Myringer and Johanna Ottosson at Lund University. The title is “Who is next to be thrown into the lion’s den?” - A qualitative content analysis of the role of the creative director in a changing fashion system. The study aims to examine how journalists describe Alexander Wang’s, Raf Simons’s, Alber Elbaz’s and Hedi Slimane’s exits from their respective fashion houses

Seeing the World through a Camera Lens - Introducing the ‘Expert-Amateur’ Photographer

Through different blogs, social medias and apps people are sharing pictures like never before. Sales in expensive DSLR cameras have increased, and companies in the photo industry are providing customers with lessons to help them in their quest to become better photographers. From being just an object symbol of tourism it has evolved into becoming a lifestyle for many photography enthusiasts. This

A CONTINGENCY APPROACH TO THE CO-LOCATION OF DESIGN TEAM MEMBERS

Background: A “Big Room”, a way of organizing design team members through integration, can be found as one of the tools in the “Lean management” philosophy that made Toyota as a car Manufacturer successful. NCC, one of the largest construction companies in the northern European construction industry, is developing their own Big Room concept under the name of NCC Project Studio to improve building

Culture in Crisis! Exploring how employees make sense of corporate culture during economic crisis. A study of a city hotel business in Thessaloniki, Greece

The purpose of this thesis is to explore the concept of corporate culture and leadership at a hotel in a crisis environment. In particular, we ask to what extent this corporate culture is challenged by the leadership during a crisis situation. The study was conducted in a city hotel in Thessaloniki, Greece. The financial crisis had and continues to have a great impact in the Eurozone. The crisis m

Aligned Branding - An Opportunity for Coordinated HR & Marketing Efforts

Purpose - The primary purpose of this thesis is to generate insights into the practical relevance and existing attempts of an aligned employer and corporate brand. The literature suggests that both employer branding and corporate branding are not aligned for a consistent brand, and each of the department responsible for the respective branding concept works in separate silos without cross-function

WORKING ACROSS BOUNDARIES: How the Interplay of Leadership and Culture Influences Cross-Functional Collaboration

Research question: How do the interdependencies of leadership and organizational culture influence cross-functional collaboration? Methodology: This single case study is of a qualitative nature, entailing an inductive stance bearing traces of deduction. The data was collected through semi-structured interviews among three departments within the case company and analyzed by applying the grounded

One Organisation, One Great Feeling? A qualitative study on cultural integration and employee organisational identification in a cross-border post-acquired company

This thesis aimed to develop a deeper understanding for the interplay between cultural integration and employees’ organisational identification in a cross-border post-acquired firm and how the employees account for their organisational identification five years after an acquisition. A qualitative research method based on a hermeneutics epistemology and a constructionist ontological perspective wa

När flera blir en – En studie i hur medarbetare upplever och påverkas av kommunikativa insatser vid implementeringen av en ny organisationskultur

Sammanslagningar mellan organisationer är idag ett vanligt förekommande fenomen inom näringslivet, detta på grund av en strävan efter att bli mer kostnadseffektiv och konkurrenskraftig på den rådande marknaden. Det här examensarbetet syftar till att undersöka hur medarbetare upplever kommunikativa insatser i samband med en sammanslagning, vilken inverkan dessa kan ha på medarbetarnas inställning tMergers between organisations is a commonly occurring phenomena in the business world of the 21th century, due to a pursuit of becoming more cost-effective and competitive on a national or international market. This bachelor thesis aims to investigate how employees experience communication strategies and which impact they may have on attitudes when an organisation has been merged, and if it is pos

A Marriage of Cultures – A qualitative case study of cultural integration in the pre-stage of a merger

Aim: The aim of this thesis is to get a deeper understanding of cultural integration in the pre-stage of a merger process and by doing so also contribute to an understanding of merger outcomes. Research Question: How is cultural integration managed in the pre-merger stage and how is this perceived by employees? Methodology: Through an interpretative epistemological approach we developed a quali

Are Entrepreneurs Overburdened? Exploring the Agency Dilemma in an Entrepreneurial Setting

Entrepreneurial finance is of key importance for young firms and as in any other hierarchical structure, it is strongly linked with the agency dilemma. While the principal-agent dilemma has been well documented in large companies, there is a limited contribution focused on agency theory within start-ups and young firms. When considering new enterprises, the key actors do not fit quite so neatly in

All Quiet on the Eastern Microelectronic Front? A Comparative Assessment of the Performance of Saxony’s Microelectronic Cluster

Following the structural transformation process in the 1990s, the government of Saxony set its hopes on the microelectronic cluster in its region to foster regional development and international competition. It is uncertain whether the cluster of Silicon Saxony has managed to meet these expectations. By comparing the cluster to four other major microelectronic clusters in Europe, the study assesse

Att motverka agentproblem i bemanningsföretag - En studie på principal-agentrelationer som påverkas av en tredje part

Syfte: Syftet med uppsatsen är att prova den klassiska principal-agentteorins tillämpbarhet i relationen mellan bemanningsföretag och deras konsulter, en relation som även påverkas av en tredje part; bemanningsföretagets kunder. Metod: Studien är en kvalitativ tvärsnittsstudie och samlar in data via intervjuer. Intervjuerna utgick från en intervjuguide som sammanställts baserat på vårt teoretiskaPurpose: The purpose of the essay is to test the classical principal-agency theory’s applicability in the relationship between staffing agencies and their consultants, a relationship that is also affected by a third party, the client of the staffing agency. Methodology: The study is a qualitative cross-sectional study and collects data through interviews. The interviews were based on an intervie

Struggling with Technology; A critical investigation of the role of the information and communication technology-sector in Stockholm’s regional development

This thesis investigates the role of the local ICT-sector in Stockholm’s regional development over the last four decades. The inquiry is motivated, on the one hand, by economic polarization in the region and, on the other hand, by the increasing centrality of technical innovation in the region’s development over the last decades. The theoretical background is based on the literature that covers f

Sverige och särskild skatt på finanssektorn – ’’Säg inte nej, säg kanske, kanske, kanske’’? - En rättsvetenskaplig studie av särskild beskattning av finanssektorn.

Syftet med denna uppsats har varit att utreda huruvida två typer av finansiell beskattning är förenliga med den svenska skatterättens grundprinciper, och om den ena skatten avhjälper den svenska regeringens invändningar mot den andra skatten, för att utreda om någon av dem kan bli gällande svensk skatterätt. De två typer av finansiell beskattning uppsatsen beskriver är dels den av kommissionen fThe aim of this report has been to analyse whether or not two types of financial taxation are compatible with the the basic principles of Swedish tax law, and whether or not the financial actitivities tax, proposed by the International Monetary Fund (IMF), is remeding any of the objections raised by the Swedish government with the 2011 proposal from the European Commission. The two kinds of fina

From Diversity to Inclusion. A qualitative Case Study of a Swedish Hospitality Organization

The purpose of this thesis is to develop a comprehensive understanding of the distinction between diversity and inclusion in managing diversity, thereby elucidating the effects of workforce diversity in the organization. We drew upon the combination of two frameworks regarding diversity perspective and diversity climate to examine the reflections of diversity and inclusion in the organization. The

An Investigation on how the use of Big Data Analytics is impacting Auditing and reshaping the Audit Profession

Purpose The thesis examines the use of Big Data Analytics by audit firms. The purpose of the study is to establish the impact of this new audit technology in practice. Three research questions are developed. The first question investigates how BDA is impacting the audit process. The second research question analyses how the use of BDA is affecting the application of professional judgement by audit

Blev Guldet Till Sand?

Syfte: Undersöka ifall fenomenet långsiktig underavkastning för IPO:s är förekommande på LSE. Teoretiskt ramverk: Det teoretiska ramverket utgår från tidigare forskning och teorier som framförallt fokuserar på långsiktig underavkastning. Metod: Kvantitativ metod med en deduktiv ansats har använts när skribenterna har granskat sekundära källor och data. Multipel regression har använts för den inhämPurpose: Investigate if the phenomenon long-run underperformance for IPOs is prevalent at LSE. Theoretical framework: The theoretical framework is based on previous research and theories that focus primarily on long-term underperformance. Method: Quantitative method with a deductive approach has been used when the writers examined secondary sources and data. Multiple regression has been used for t

Industrial Landscaping of District Heating – Opportunities for knowledge transfer to the UK market

The Swedish district heating market is becoming increasingly saturated, whilst the UK heat market is about to run into copious turmoil due to the faltering and decreasing levels of natural gas available. Swedish companies are looking to enter new market segments, and there seems to be something stirring under the surface in terms of district heating in the UK. The development of district heating i