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Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. A literature review is conducted where the concepts ‘stigma’, ‘disruptive communication’ and ‘brand identity’ is applied. The theoretical foundations were bas

Due diligence och artificiell intelligens - En probleminventering med särskilt fokus på ansvar

Innan ett företagsförvärv genomförs bör en noggrann företagsbesiktning av det aktuella målbolaget utföras. Processen brukar benämnas due diligence och den utförs vanligen av biträdande jurister på affärsjuridiska byråer. Syftet med en due diligence är att köparen ska få tillräcklig kunskap om köpeobjektet så att risker kan fördelas mellan köpare och säljare i överlåtelseavtalet. Den juridiska aspe

Data Management in an Operational Context: A study at Volvo Group Trucks Operations

The present customer based and data driven world of business, together with the evolving social and technological trends continue to drive product complexity and product variety to a new height, one that is characterized by product customization. In the product realization pro-cess, the assembly floor remains the most vital part of the manufacturing process; to cope with the rigorous demands of pr

Is gay advertising out of the closet? A look into how explicit and implicit marketing is perceived by consumers.

Research Purpose: This study aims to provide insight into the consumer perceptions of explicit marketing towards LGBT consumers. Furthermore, it examines the current status of implicit gay marketing Methodology: Triangulation was adopted combining both content analysis and netnography to qualitatively analyse consumer perceptions from three different perspectives. Content analysis was conducted fr

The perks of fitting like a glove

The purpose of this study is to explore and gain an increased understanding of the key success factors behind young talent acquisition and development in terms of value creation, and thus contribute to the research field of Strategy - and Human Resource literature. This will be done by a case study of AAK, a leading producer of vegetable fats, to empirically analyze how they work with talent acqui

CEO Narcissism, Divestitures and Shareholder Value - A Study on the Nordic Market

Title: CEO Narcissism, Divestitures, and Shareholder Value: A Study on the Nordic Market Seminar date: 2019-06-03 Course: BUSN79, Degree project in Accounting & Finance, Graduate level, 15 ECTS-credits Authors: Alan Alfat, Christian Erlandsson Advisor: Håkan Jankensgård Keywords: Narcissism, Divestitures, event-study, CAR, BHAR Purpose: This study aims to investigate whether CEO Narcissi

Aligned Branding - An Opportunity for Coordinated HR & Marketing Efforts

Purpose - The primary purpose of this thesis is to generate insights into the practical relevance and existing attempts of an aligned employer and corporate brand. The literature suggests that both employer branding and corporate branding are not aligned for a consistent brand, and each of the department responsible for the respective branding concept works in separate silos without cross-function

WORKING ACROSS BOUNDARIES: How the Interplay of Leadership and Culture Influences Cross-Functional Collaboration

Research question: How do the interdependencies of leadership and organizational culture influence cross-functional collaboration? Methodology: This single case study is of a qualitative nature, entailing an inductive stance bearing traces of deduction. The data was collected through semi-structured interviews among three departments within the case company and analyzed by applying the grounded

One Organisation, One Great Feeling? A qualitative study on cultural integration and employee organisational identification in a cross-border post-acquired company

This thesis aimed to develop a deeper understanding for the interplay between cultural integration and employees’ organisational identification in a cross-border post-acquired firm and how the employees account for their organisational identification five years after an acquisition. A qualitative research method based on a hermeneutics epistemology and a constructionist ontological perspective wa

Cornerstone Investors on the Swedish IPO Market – Salvation or Damnation?

Title: The effect of cornerstone investors on the Swedish IPO market - An event study on underpricing, aftermarket performance and effects of cornerstone investors Seminar date: 2017-05-29 Course: BUSN79: Degree Project in Accounting and Finance: Corporate Financial Management, Master level, 15 ECTS Authors: Jonathan Engman & Markus Levéen Pehrson Supervisor: Maria Gårdängen Purpose: The

När flera blir en – En studie i hur medarbetare upplever och påverkas av kommunikativa insatser vid implementeringen av en ny organisationskultur

Sammanslagningar mellan organisationer är idag ett vanligt förekommande fenomen inom näringslivet, detta på grund av en strävan efter att bli mer kostnadseffektiv och konkurrenskraftig på den rådande marknaden. Det här examensarbetet syftar till att undersöka hur medarbetare upplever kommunikativa insatser i samband med en sammanslagning, vilken inverkan dessa kan ha på medarbetarnas inställning tMergers between organisations is a commonly occurring phenomena in the business world of the 21th century, due to a pursuit of becoming more cost-effective and competitive on a national or international market. This bachelor thesis aims to investigate how employees experience communication strategies and which impact they may have on attitudes when an organisation has been merged, and if it is pos

A Marriage of Cultures – A qualitative case study of cultural integration in the pre-stage of a merger

Aim: The aim of this thesis is to get a deeper understanding of cultural integration in the pre-stage of a merger process and by doing so also contribute to an understanding of merger outcomes. Research Question: How is cultural integration managed in the pre-merger stage and how is this perceived by employees? Methodology: Through an interpretative epistemological approach we developed a quali

Are Entrepreneurs Overburdened? Exploring the Agency Dilemma in an Entrepreneurial Setting

Entrepreneurial finance is of key importance for young firms and as in any other hierarchical structure, it is strongly linked with the agency dilemma. While the principal-agent dilemma has been well documented in large companies, there is a limited contribution focused on agency theory within start-ups and young firms. When considering new enterprises, the key actors do not fit quite so neatly in

All Quiet on the Eastern Microelectronic Front? A Comparative Assessment of the Performance of Saxony’s Microelectronic Cluster

Following the structural transformation process in the 1990s, the government of Saxony set its hopes on the microelectronic cluster in its region to foster regional development and international competition. It is uncertain whether the cluster of Silicon Saxony has managed to meet these expectations. By comparing the cluster to four other major microelectronic clusters in Europe, the study assesse

There’s a Snake in My Boot!

Kering is a multi-player in the luxury industry, owning high-end brands such as Gucci, Saint Laurent, Alexander McQueen, among others. A range of product lines of these brands use exotic skins as raw materials. Some argue that the use of such materials is too cruel and that the animal welfare cannot be guaranteed. On the other hand, exotic skins are presented as more sustainable than other types o

Att motverka agentproblem i bemanningsföretag - En studie på principal-agentrelationer som påverkas av en tredje part

Syfte: Syftet med uppsatsen är att prova den klassiska principal-agentteorins tillämpbarhet i relationen mellan bemanningsföretag och deras konsulter, en relation som även påverkas av en tredje part; bemanningsföretagets kunder. Metod: Studien är en kvalitativ tvärsnittsstudie och samlar in data via intervjuer. Intervjuerna utgick från en intervjuguide som sammanställts baserat på vårt teoretiskaPurpose: The purpose of the essay is to test the classical principal-agency theory’s applicability in the relationship between staffing agencies and their consultants, a relationship that is also affected by a third party, the client of the staffing agency. Methodology: The study is a qualitative cross-sectional study and collects data through interviews. The interviews were based on an intervie

Struggling with Technology; A critical investigation of the role of the information and communication technology-sector in Stockholm’s regional development

This thesis investigates the role of the local ICT-sector in Stockholm’s regional development over the last four decades. The inquiry is motivated, on the one hand, by economic polarization in the region and, on the other hand, by the increasing centrality of technical innovation in the region’s development over the last decades. The theoretical background is based on the literature that covers f

Sverige och särskild skatt på finanssektorn – ’’Säg inte nej, säg kanske, kanske, kanske’’? - En rättsvetenskaplig studie av särskild beskattning av finanssektorn.

Syftet med denna uppsats har varit att utreda huruvida två typer av finansiell beskattning är förenliga med den svenska skatterättens grundprinciper, och om den ena skatten avhjälper den svenska regeringens invändningar mot den andra skatten, för att utreda om någon av dem kan bli gällande svensk skatterätt. De två typer av finansiell beskattning uppsatsen beskriver är dels den av kommissionen fThe aim of this report has been to analyse whether or not two types of financial taxation are compatible with the the basic principles of Swedish tax law, and whether or not the financial actitivities tax, proposed by the International Monetary Fund (IMF), is remeding any of the objections raised by the Swedish government with the 2011 proposal from the European Commission. The two kinds of fina

Evaluation of alternative packaging for solid oral dosage forms

Aluminum blisters are a widely used packaging type in the pharmaceutical industry, including Elanco Animal Health Inc., a major player in the animal health business. Excellent barrier properties and convenience of usage to the consumers make it an ideal solution. Unfortunately, due to lack of innovation since its invention in the 1960s, there have been certain shortcomings in it use; like lack in