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Examensarbetets titel: Är den svenska spelreklamen etisk? Seminariedatum: 2025-06-03. Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 hp. Författare: Erik Malmgren, Lucas Friberg, Hussin Alyassiry, Jakob Stigsson. Handledare: Peter Svensson. Fem nyckelord: Spelreklam, Rawls, Nozick, Debatt, Etisk Marknadsföring. Forskningsfråga: Hur kan svensk spel- och bettingreklam föTitle: Is Swedish gambling advertising ethical? Seminar date: 2025-06-03. Course: FEKH29, Bachelor’s Degree Project in Marketing, 15 Credits. Authors: Erik Malmgren, Lucas Friberg, Hussin Alyassiry, Jakob Stigsson. Advisor: Peter Svensson. Keywords: Gambling Advertising, Rawls, Nozick, Debate, Ethical Marketing. Research question: How can Swedish gambling and betting advertising be understoo

This thesis examines the differing tax treatment of carried interest in Europe, focusing on Germany, the United Kingdom, and Sweden. Carried interest is a special profit-sharing mechanism commonly used in private equity funds, whereby the executives are awarded a capital disproportional share of the profits. Due to its dual nature, blending elements of both capital gains and service compensation,

Background: Change is something all organizations experience, and in the fast-paced business-world that is today, the ability to change needs to be higher than ever. The problem is, individuals hate change, it is in our genes to resist it, which complicates how organizations can navigate the change-landscape. To solve this, new ways to work with change arise every day and the latest trend: change

This thesis examines whether the transfer of a company containing accumulated retained earnings to a shareholder benefiting from a more favourable dividend tax regime can constitute a form of structural dividend stripping under EU law. Unlike traditional dividend stripping arrangements, such as cum-ex and cum-cum transactions, these structures rely on intra-group corporate restructurings through w

In complex B2B value chains, even functionally strong innovations may struggle when success depends on end-consumer adoption beyond the focal firm’s direct control. This thesis examines how context-specific market conditions shape perceived adoption drivers and barriers, how these perceptions influence downstream adoption, and how B2B firms can respond by adapting marketing capabilities to shape d

Purpose: The purpose of this study is to examine how managers at Cloetta use and adapt performance measurement practices to support decision-making under conditions of prolonged uncertainty, and how this managerial use relates to organizational resilience. Methodology: The study adopts a qualitative single-case study approach. Empirical material was collected through semi-structured interviews wi

The thesis at hand aims to provide an overview of the reuse market(s) for desktop and laptop computers in Sweden in order to support policy-makers and computer reuse organisations in developing strategies and measures to foster computer reuse and thus reducing the volume of related e-waste as outlined in the national Waste Prevention Plan 2014-2017. Existing types of computer reuse organisations,

Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. Design/Methodology/Approach: A multi-case study approach inspired by Grounded T

Background and Objectives: This research explored the possibility of organisations implementing the work of CIP for the right beneficial reason, or if the implementation was done because the subject is a trend. While CIP-methods are getting more and more popular, it remains in many cases unclear which concepts suit best to what organisation. Having a single organisation implementing a numerous var

The purpose of this thesis is to gain deeper understanding of Smartphones as a marketing communication channel and to identify the key success factors. The aim is to be able to develop our own framework for successful mobile marketing, which pitfalls to avoid and which factors to emphasize, by reviewing previous studies and further develop these by applying them to a case study, which will enable

This essay focuses on the increasing problems for companies and right-holders with counterfeited and pirated goods in the European Union and the problems for right holders to enforce their IPR rights. Will IPRED1 make a difference and is there really a need for the new Directive of Enforcement 2004/48/EG, or do the sanctions according to the TRIPS Agreement suffice. Further, IPRED2 is a follow up

Antidumping measures imposed by a member of the World Trade Organization are authorized under the Agreement on Implementation of Article VI of the General Agreement on Tariffs and Trade 1994 (the AD Agreement). The AD Agreement establishes substantive requirements that must be satisfied in order to impose an antidumping measure. The legal basis for antidumping in primary EC law is Article 133 of t

The infringement of intellectual property rights has devastating effects on trade, the free circulation of goods, employment, development and public health. Rights holders and the companies legitimately exploiting them are the main parties injured by this and in the last few years, infringement has increased by more than 1000%. The Commission has fought against such infringement since the eighties

This essay presents the reader with an insight to how Sweden, the UK and the US deal with matters concerning inventions created by employees. It provides information on how employee inventions are categorized, which type of employee inventions belong to the employer, what right the employer has in these types of inventions, what or if he is obliged to compensate the employee and how contracts betw

Finally, after 15 years of effort, China is expected to become a member of the World Trade Organization (WTO) later this year. China has experienced a rapid economic growth in the last 20 years. With the world's largest population, China could very well become the largest market in the world. It is therefore understandable that China's entry into the WTO is a major event in the world trade

Research background and purpose: Amidst turbulences, there is an increasing recognition of capabilities factors in driving SMEs’ resilience. Besides, turbulences have casued difficulties for SMEs in sustaining their social sustainable practices, resulting in adverse effects on employees and society at large. Thus, SMEs need to leverage their capabilities to enhance their resilience and contribute

Entrepreneurial marketing has proven to be important for a brand's survival in a fiercely competitive market. A well-communicated brand identity contributes to positive brand awareness, brand attitudes and legitimacy, which are important elements for a successful brand. There are some communication strategies for well-established companies, but to our knowledge, there is a lack of research on

Abstract Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives v Date of the seminar: 25.05.2016 Course: ENTN39 Master‘s Corporate Entrepreneurship and Innovation Internship and degree project (Master‘s thesis 15 ECTS) Supervisor: Joakim Winborg Research questions: What factors influence the co-creation process in a B2B context from

Cash holding strategy is an important financial decision for firms. It is highly related to firms’ operation and development because cash is an important guarantee to meet the business payment and investment opportunity. However, some scholars believe that due to agency problems, too much cash holdings are likely to produce negative impact on enterprise value. Compared to listed firms on Chinese A

Thesis Purpose: This study has a twofold purpose. First, the authors want to contribute to research on idea evaluation in the fuzzy front end by specifically shedding light on the food industry as this sector differs from other industries (Galizzi & Venturini, 1996; Tidd & Bessant, 2014; Triguero, Córcoles & Cuerva, 2013). Second, different evaluation criteria will be outlined for high