Ll smms24 rev190130eng
LL_SMMS22_rev190130eng Reading list for Retail Marketing: A Socio-cultural Perspective, 7,5 credits (SMMS24) The reading list was approved by the Board of the Department of Service Management and Service Studies 10 February 2016, last revised 30 January 2019. The reading list is valid from 1 February 2019. Arnould, Eric. (2005). Animating the big middle. Journal of Retailing, 81(2), 89-96 Borghini
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/ll_smms24_rev190130eng.pdf - 2026-06-24
