Hållbarhetens drama : Ett interaktionistiskt perspektiv på mötet mellan personal och kunder i dagligvarubutiken
Sustainability is discussed in literature as complex, ambiguous, and partly contradictory, which makes it difficult for store personnel to fully grasp what can be classified as sustainable and how sustainability can be staged and represented in the retail grocery environment. Drawing on symbolic interactionism and Goffman’s dramaturgical perspective, this dissertation explores how sustainability i
