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Beräkningsvetenskap, Livsvetenskaper - Masterprogram
Miljöstrategisk styrning - Masterprogram
Fysik, Experimentell partikel- och kärnfysik - Masterprogram
Klimatförändringar och samhälle - Masterprogram
Sociologi - Kandidatprogram
An Investigation into a Grocery Store Loyalty Card and its Accompanying Promotional Benefits Effect on Service Loyalty
The purpose of this study is to investigate a loyalty card and its relation to accompanying promotional benefits, and their linkages to grocery retail service loyalty. Also, the aim sets out to find relationships between demographic variables and proneness towards the promotional benefits, the loyalty card, and loyalty. A quantitative approach has been assumed and empirical data has been collected