On "Cultural" Knowledge in International Management Textbooks: A Postcolonial Reading
Training a managerial elite able to conduct business efficiently on the global market is unanimously presented as of utmost importance for success in today's globalized economy. The aim of the chapter is to analyse, whith a broadly postcolonial sensibility, the discourses on culture found in some well-known books that 1) claim to emphasize the cultural factor, and 2) present themselves as "interna