Examensarbetets titel: “Skrolla vidare “ En kvalitativ studie om konsumenters identitetsskapande på TikTok. Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15HP Författare: Alice Wischer, Klara Johansson och Theodor Tranarp Handledare: Clara Gustafsson Nyckelord: Identitet, TikTok, Motivation, Grupptillhörighet, Konsumenter Syfte: Uppsatsen ämnar att undersöka konsumenters använTitle: “Keep scrolling” A qualitative study of consumer’s shaping of identity on TikTok. Course: FEKH29, Degree Project in Marketing Undergraduate Level, 15HP Authors: Alice Wischer, Klara Johansson och Theodor Tranarp Advisor: Clara Gustafsson Key words: Identity, TikTok, Motivation, Social Groups, Consumers Purpose: The purpose of the study is to examine the usage of the media TikTok and to gain

Research question: How does the use of key ratios differ between companies on the Stockholm Stock Exchange depending on a company's size, ownership structure and sector? Purpose: This paper examines how the use of key performance indicators (KPIs) differ between companies listed on the Stockholm stock exchange, specifically regarding the information they voluntarily disclose in their annual

Title: From Board Games to Unicorns: Gamification and Its Impact on Ideation for Nascent Entrepreneurs Seminar date: January 11th, 2023 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Jonathan Andersson, Måns Heurlin, Jonathan Rooth Supervisor: Joakim Winborg Keywords: Ga

In this project particle production as a function of transverse momentum (\(p_{\rm T}\)) in proton-proton collisions at a center-of-mass energy (\(\sqrt{s}\)) of 7 TeV and 13 TeV has been studied. The transverse momentum is interesting to study since it reflects momentum created in the collision (before the collision, all momentum is in the beam - going in a longitudinal direction) and therefore g

In the near future, a new market will form full of 2nd life batteries that are no longer suitable to use in electric vehicles. This since their capacity retention is too low after a few years of usage, as a consequence of two aging mechanisms; cycling aging and calendar aging. These batteries can be put into good use as battery energy storage systems, as the energy density is not as an important f

This thesis examines the relationship between economic growth and sustainable wellbeing. It evaluates the ability of GDP per capita to capture a how efficiently a country delivers long, happy lives using the limited environmental resources available, as measured by the Happy Planet Index (HPI). The purpose of the study is to see if a measure such as the HPI would be more appropriate than GDP per c

The purpose of this study is to elaborate on the role of self-leadership from a middle manager's perspective in HGFs in order to contribute valuable insights to existing literature and HGFs that practice self-leadership. A qualitative study with an abductive approach has been conducted. The empirical material has been gathered through eight semi-structured interviews with middle managers from

The purpose of this essay is to examine how users experience ‘dark pattern marketing’ from an ethical standpoint, and if it makes a difference if the users are aware of the phenomenon. ‘Dark pattern marketing’ is - in short terms - a marketing approach that applies a user interface that has been carefully crafted to trick and manipulate users into doing things they did not intend to do, or discour

Restvärme skapas i olika industriella processer och energin återvinns sällan. Detta beror till stor del på att investeringen i den teknik som omhändertar restvärmen samt infrastrukturen som är nödvändig för att sälja restvärmen kräver stora ekonomiska satsningar. I fjärde generationens fjärrvärme system kommer temperaturerna i nätet bli lägre vilket lättare möjliggör implementeringen av mer prisvä

The most widely used positioning system is Global Navigation Satellite System (GNSS), which uses traditional positioning techniques and cannot achieve satisfactory positioning performance in indoor scenarios due to Non-Line-of-Sight (NLoS) transmission. Fingerprinting is a non-traditional positioning technique that is robust to NLoS transmission in indoor scenarios. Moreover, Applying Machine Lear

Sustaining ontological security is crucial to people in life transitions, without which they will be in bad mental conditions. Media scholars have focused on media roles in the everyday life of people in life transitions for years. However, they rarely dive into the topic from this perspective. Therefore, the first aim of this thesis is to fill this gap; and I will do it by investigating how gay n

Chile is positioning itself as a leader in the transition to green energy, particularly through its National Green Hydrogen Strategy, which aims to make Chile one of the world’s leading exporters of carbon-neutral hydrogen for energy and industrial applications. This thesis examines Chile’s green hydrogen policy from a political ecology perspective, in the context of 1) the Chilean state’s concept

Rapid urban growth has brought along various social, economic, and environmental issues, including the expansion of informal settlements – deprived areas lacking proper housing, basic services, and safety. Informal areas, inequalities and exclusion are common features in Nairobi, where more than half of the population is residing in slums. Women are the most vulnerable in this context, struggling

As there is an increasing trend in the large-scale flood disaster caused by short-duration rainfall in Japan, the discussion of the disaster prevention is renewed into “River Basin Disaster Resilience and Sustainability by All” recently. Given the enormous impact of maximum runoff on flood damage, this study mainly focuses on the peak-cutting and detention effect in the agricultural area where far

Den psykiska ohälsan stiger i världen och så många som en av åtta personer lever med psykisk ohälsa och upp till 71% av de som lider av psykisk ohälsa saknar tillgång till god vård. På akutmottagningar är psykisk ohälsa utmanande och komplext men fortsatt en återkommande patientkategori som behöver mötas. Syfte: Beskriva sjuksköterskors upplevelse av att möta patienter med psykisk ohälsa på somati

This research analyzes the political engagement of Turkish citizens on Twitter, in which underrepresented groups and individuals search for democratic public space to mobilize against injustice. With this in mind, the study focuses on the civic engagement of Turkish citizens on Twitter with the hashtag #istanbulsözleşmesiyaşatır, which translates to‘istanbulconventionsaveslives’. The hashtag is a

Education has the potential to play a critical role in the sustainable transformation of society which is needed to limit the consequences of the multiple ecological crises society is facing. While this has been recognised internationally at least since 1992, not a lot has been done within the Danish educational system to address issues of climate change, biodiversity loss, and sustainability with

Turkey, the country of failed and "successful" military coups, experienced the latest coup attempt on July 15, 2016, in which it is still unclear how, why, and by whom it originated. However, after this critical event, Turkish media and critical journalists were subjected to very strict censorship and repression. Hundreds of journalists were arrested for their views, and many had to flee