Bloggar har de senaste åren blivit en allt populärare kommunikationskanal för organisationer och ett flertal studier behandlar den så kallade företagsbloggen och dess karaktärsdrag. Det finns dock en betydande brist på forskning som avhandlar företagsbloggen som en del av organisationers övergripande kommunikations- och marknadsföringsstrategier. Den här studien behandlar Höganäs kommuns företagsb

Today’s marketplace is increasingly growing more competitive as production accelerates and products multiply. Therefore, competing organizations have shifted their focus from solely developing the best product, to building value and competitiveness into the employees. As a result, the concept ‘Employee Engagement’ has received a lot of attention during the 21th century. However there still remain

Creativity has become a central concept in today’s society and economy. Despite this, the concept of creativity is largely absent in organizational communication theory. The aim of this thesis is to show how internal communication that promotes and supports creativity in an organization can be conceptualized in a model and what the main mechanisms of this process are. The model is developed with a

Problem: Branding has developed from focusing on particular products, or organizations, to now currently on how to brand countries. When the brand is to represent a whole country, the organization needs to create conditions for employees to be able to “live the brand”. The study takes a new approach by, focusing on communication and sense making, bringing together research on nation branding with

Abstract Mobile marketing is a new category in the marketing communications research area. The latest edition is the so-called branded application, software sponsored by brands that can be downloaded to a smartphone to provide the consumer with a utility. This study examines consumer attitudes towards branding through branded applications. The empirical material was collected through a qualitative

In the life in the consumer society experiences and tourism tends to become more important. With mass production as a major part of society the material assets are not enough to fulfil the consumers needs. This is why the experience economy has become increasingly important. Through the consumption of experiences the consumer also consumes places and other intangible things. One example of this is

Detta arbete är en undersökning av hur en medelstor kommun i Sverige har arbetat med Public Relations, planerad kommunikation, dialog och medierelationer under ett projekt rörande en planerad ny byggnad i stadens centrum. I relation till detta ställs protesterna från en medborgargrupp som valt att uttrycka dessa i ett offentligt forum, i huvudsak genom insändare i den lokala dagstidningen. Undersö

Som en följd av att dagens samhälle i allt högre grad styrs av utveckling och en ökad förändringstakt växer organisationers behov att snabbt kunna omformas och förändras. Forskningsområdet förändringskommunikation har främst studerats ut-ifrån ett ledarskapsperspektiv där information kommuniceras ut genom transmis-sionsmodeller som tar lite hänsyn till medarbetares förståelse och attityd. Med ut-g

Med ökad konkurrens mellan destinationer ökar betydelsen av att erbjuda ett konkurrenskraftigt utbud av varor och tjänster som attraherar besökare till destinationen. För att skapa en hållbar ekonomisk utveckling på en destination finns det idag ett intresse hos statliga intressenter såväl som i det privata näringslivet att försöka hantera säsongsvariationer. I ett kustsamhälle är det av särskilt

Mot bakgrund av den utveckling som skett inom så väl akademi som näringsliv de senaste åren, där företags insatser inom området Corporate Social Responsibility (CSR) fokuserats allt mer, var studiens syfte att undersöka individens sätt att för-hålla sig till CSR-kommunikation vid beslutsfattande. På senare tid har sambandet mellan CSR och konsumtionsbeslut lyfts fram inom marknadsföringsforskninge

Background: In todayʼs fast moving world, the communication of science and technology is playing an increasingly important role for the relation between science and the public. Both journalists and researchers have their own agenda when communicating as public interest, corporate science and the competition for funding increases. At the same time, the conditions on which stories about science can

UNICEF reports and daily newspaper reports suggest that street children are excluded from existing child rights facilities in Bangladesh. To examine the situation of social exclusion of street children, this paper examined the development policies for children in Bangladesh to understand how the existing policies can protect street children‟s rights and how they could enjoy country‟s currently ava

Background: Public sector organizations develop procurement policies and regulations to ensure appropriate funds management and practice of “best value for money” by managers and purchasing specialists. Nevertheless, while these policies ensure compliance, they often convert the procurement process in resource intensive activities. Previous literature has also pointed the existence of tension betw

Internet spelar en viktig roll i kinesiska studenters informationssökningsprocess inför val av utländsk utbildning. Resultaten visar att studenter inte endast använder internet för att samla information utan även för att skapa sociala nätverk för erfarenhetsutbyte med andra kinesiska studenter. Genom analys av Hofstedes kulturdimensioner har studien visat att dimensionerna kollektivism, maktdistan

In the design of load-bearing building structures computer programs for analysis and design are frequently used. The programs are both 2D and 3D, where the latter is relatively new in the construction sector. For a 3D application, more phenomena can be taken into account, but on the other hand, the work required to build a model is more comprehensive. The purpose of this work is to investigate whe

Mot bakgrund av den utveckling som skett inom så väl akademi som näringsliv de senaste åren, där företags insatser inom området Corporate Social Responsibility (CSR) fokuserats allt mer, var studiens syfte att undersöka individens sätt att för-hålla sig till CSR-kommunikation vid beslutsfattande. På senare tid har sambandet mellan CSR och konsumtionsbeslut lyfts fram inom marknadsföringsforskninge

Since the first issuance in 1994, Swedish Government inflation indexed bonds have given a higher return then their nominal counterpart. This is despite the fact that investors can reduce the risks of inflation. Findings on other markets, as the US bond market, suggest that the higher return can be explained by the lower liquidity of inflation indexed bonds relative the nominal bonds. The aim of th

eLSDs (Electronically controlled Limited Slip Differentials) are showing a more popular trend in the passenger vehicle industry. Haldex Traction in Landskrona, mostly famous for their limited slip couplings for AWD (all wheel driven) vehicles, has now started to develop a differential coupling for a FWD (front wheel driven) car. The control of an eLSD in a FWD car affects the traction capability a