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Purpose: This paper aims to explore the concept of brand purpose and examine how corporate brands across different industries (B2C versus B2B) communicate and integrate it into their marketing and operational strategies. Design/Methodology: The research was conducted using a qualitative approach through three semi-structured interviews with marketing professionals with experience from four compani
Climate counseling – new governance in Swedish agriculture Authors: Dr. Stål, H.* & Professor Corvellec, H** * Herman.stal@usbe.umu.se ; Research Institute for Sustainability and Ethics in Business Umeå School of Business and Economics, Sweden **Lund University A decoupling perspective upon circular business model implementation Track; Circular Business Models Mention that decoupling means somethi
https://www.ses.lu.se/sites/ses.lu.se/files/stahl_160512_presentation.pptx - 2026-05-20
Affiliated Researcher Contact details Email: veronika [dot] tarnovskaya [at] fek [dot] lu [dot] seOrganisation Marketing Service point: 10 WebpageVeronika Tarnovskayas profile in Lund University research portalOther affiliations Affiliated researcher Centre for Retail and Logistics (REAL) Associate professor Marketing Publications Displaying of publications. Sorted by year, then title. Filter by t
https://www.real.lu.se/en/veronika-tarnovskaya - 2026-05-20
Small and medium-sized enterprises (SMEs) have been important for Vietnam's rapid economic development. This paper investigates the ways in which Vietnam's SMEs have been affected by the ongoing internationalization of the Vietnamese economy and points out the challenges that lie ahead if the country's plans for further trade liberalization are realized. The basis of our analysis is a unique datab
The thesis describes and analyzes six companies’ origins and development over the period 1950-2002, a time when the Swedish industrial sector was dominated by companies that were formed in the early 1900s. The firms, situated in the same region, have after an eventful journey become world leaders in the segment of machines with capacity to lift more than five tonnes. Investigations in Swedish busi
This paper examines the relationship between common owners and firm dividend policy. We find that dividend policies of firms newly added to an investor's portfolio evolve towards the dividend policies of the existing firms in this portfolio. This relationship is neither driven by owners targeting firms forecasted to change their dividend policies, nor by firms with a similar dividend strategy to t
M al m ö A rt A ca de m y 20 14 – 2 01 5 20 14 – 2 01 5 Gertrud Sandqvist Professor of Art Theory and the History of Ideas; Supervisor for the Doctoral Programme Dr. Sarat Maharaj Professor of Visual Art and Knowledge Systems; Supervisor for the Doctoral Programme Dr. Matts Leiderstam Professor of Fine Arts Haegue Yang Professor of Fine Arts Joachim Koester Professor of Fine Arts Emily Wardill
https://www.khm.lu.se/sites/khm.lu.se/files/maa_2015_opslag_mq.pdf - 2026-05-20
Microsoft Word - On Measuring the Environmental Performance of the Service Sector.doc On Measuring the Environmental Performance of the Service Sector A Case Study of A Service Sector Organisation in Cambridge, UK. A thesis presented in partial fulfilment of the requirements of the Lund University Master’s Programme in Environmental Science, Lund University, Sweden - 22nd November, 2004. Abstract:
https://www.lumes.lu.se/sites/lumes.lu.se/files/blackmore_alistair.pdf - 2026-05-20
From sustaining tourism to tourism sustainability; an analysis of the voluntary instruments for tourism sustainability used by tour operators in the Galapagos Islands LUMES: Lund University Master’s Program in Environmental Science FROM SUSTAINING TOURISM TO TOURISM SUSTAINABILITY: An analysis of the voluntary policy instruments for tourism sustainability used by the marine tour operator sector in
https://www.lumes.lu.se/sites/lumes.lu.se/files/gabriel_jaramillo.pdf - 2026-05-20
The thesis idea originated from that the authors experienced that they would have liked to have more opportunities to apply their educational and personal skills before attending the business world. The authors found a way to accomplish this by the application of a multidiscipline case simulation. The purpose of this master’s thesis is to test an idea and the application of the same. Another purpo
Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis.
At the forefront of the fourth industrial revolution, technologies such as digital twin seek to shift the way industrial companies operate. A digital twin is a virtual replica of a product, system or process. Historically, the focus has been on representing single objects but it is now shifting to interconnected processes, such as supply chains. Advanced versions of a supply chain digital twin can
Mining bauxite and producing aluminium causes severe sustainability challenges. Although the usage of these non-renewable resource is inherently unsustainable, the global economy fosters an increased use of supposed “eco-friendly” aluminium. German industry is an important user of aluminium and a key player in the aluminium industry. The production of aluminium causes many sustainability challenge
SAMMANFATTNING Examensarbetets titel: Sambandet mellan kontroll, förtroende och målöverensstämmelse – en studie på svenska franchisegivare Seminariedatum: 2015-05-26 Kurs: FEKN90, Examensarbete på Civilekonomprogrammet, 30 högskolepoäng (ECTS) Författare: Sebastian Martinsson och Andreas Walberg Handledare: Anna Brattström Nyckelord: Kontroll, Förtroende, Målöverensstämmelse, Franchising SyABSTRACT Title: The relationship between control, trust and goal congruence – a study on Swedish franchisors Seminar date: 2015-05-26 Course: FEKN90, Degree Project, Master of Science in Business and Economics, 30 ECTS Authors: Sebastian Martinsson and Andreas Walberg Advisor: Anna Brattström Key words: Control, Trust, Goal Congruence, Franchising Purpose: The purpose of the thesis is to st
En privatperson eller ett företag som vill köpa försäkring kan vända sig till en försäkringsförmedlare för att få hjälp med att hitta lämpligt försäkringsskydd. Försäkringstagare befinner sig ofta i ett kunskapsmässigt underläge i förhållande till försäkringsförmedlare och det är därför viktigt att det ställs krav på försäkringsförmedlare. Det är dock viktigt att de krav som ställs är tydliga, så An individual or a company that wants to purchase insurance can turn to an insurance broker to acquire an adequate insurance coverage. Since the policyholder often holds less knowledge relative the insurance broker, it is important that there are requirements on insurance brokers’ role as a consultant. The requirements must however be explicit, in order for insurance brokers to be able to follow t
Regulatory competition is a competitive process through which the jurisdictionss within a decentralized area develops and adapts to the market demands of that area. EU’s Single market is such decentralized area in the field of company legislation. Any EU citizen may establish a company in any Member State and as a consequence a race between the different national jurisdictions in the EU can emerge
Examensarbetets titel: ICAnder och Monica: En del av ICA:s framgångssaga. En fallstudie av ICA-handlare i Skåneregionen Seminariedatum: 2019-06-04 Ämne/kurs: FEKH19 Företagsekonomi, Examensarbete på kandidatnivå i Strategic management, 15 högskolepoäng Författare: Caisa Erixon, Mohammad Khalil och Hanna Nyremo Handledare: Olof Hallonsten Fem nyckelord: Resursbaserat synsätt, Varaktiga konkurrTitle: ICAnder and MonICA: A part of ICA’s success. A case study of owners of ICA-stores in the region of Skåne. Seminar date: 2019-06-04 Course: FEKH19 Business Administration: Bachelor Degree Project in Strategic Management, Undergraduate Level Authors: Caisa Erixon, Mohammad Khalil, Hanna Nyremo Advisor/s: Olof Hallonsten Key words: Resource based view, Competitive advantage, VRIO, Dynamic
Title: Using scenarios to balance future requirements and capability development Author: Erik Jacobsson Division: Production Management Supervisors: Bertil Nilsson at the Technical Faculty of Lund University, Innovation Advisor at the case company Keywords: Scenarios, Corporate development, Energy Sector, Capabilities, Technology Background: The speed of change in the world is ever increasing
After the Dotcom bust, high-technology startups are faced with the challenge in funding, particularly in Silicon Valley. Most of the entrepreneurs have technical skills but lack of marketing experiences. In order to survive, they turn to an alternative approach that highly relies on scientific experimentation to pursue rapid growth in number of users at next to zero cost within short time. It is t
