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This paper shows the importance of adopting a wide perspective when analysing packaging and logistics and of having an understanding of how the package is related to logistics activities. It also exemplifies and discusses the importance of understanding the logistics chain and making sure that all parts of the logistics chain work together and support each other. The packages are good examples of
Purpose – This paper aims to contribute to the development and understanding of corporate social responsibility (CSR) by discussing two interrelated characteristics of current literature: a tendency in discourses to portray CSR as equal to the societal activities displayed by and demanded from large, multinational firms; and an increasing focus on and description of “small firm CSR” in research. T
To fulfill increasing requirements in the manufacturing sector, companies are faced with several challenges. Three major challenges have been identified regarding time-to-market, vertical feedback loops and level of automation. Grafchart, a graphical language aimed for supervisory control applications, can be used from the process-planning phase, through the implementation phase and all the way to
PurposeThe aim of this paper is to study the rhetoric of goodwill impairment, more specifically rhetoric, as it is constructed in the form of accounts (i.e. statements that explain unanticipated or untoward behavior). The authors argue that goodwill impairment is not only a technical matter but also a rhetorical practice by means of which external scrutiny is responded to.Design/methodology/approa
Den här komparativa studien redogör för skillnaderna mellan Sverige och England vid uppsägningsfall som hänför sig till personliga skäl, specifikt misskötsamhet och sjukdom. Syftet är att se hur de båda länderna skiljer sig åt innan och vid uppsägningsfall som hänför sig till personliga skäl. För att göra jämförelsen är studien grundad i en rättsdogmatisk metod. De rättskällor som främst använts äThis thesis discusses the differences in case of dismissal in forms of personal matters such as misconduct and illness in Sweden and England. The purpose is to see how the dismissal takes place before and during the dismissal in the two countries. In order to do this comparative study, the legal dogmatic method have been used. The sources of law that have been used is primarily precedents, the two
Purpose: The aim of this paper is to find out how the PMM system can be used to remain resilient to a change in the environment and so continue to provide appropriate guidance to managers in real time. Methodology: The paper is based on a qualitative research method with primarily an abductive approach to derive insight about a PMM system’s use to remain resilient to a change in the environment.
Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, rea
Problematisation: Previous findings on the use of female sexual objectification in advertising have been mixed and inconsistent. A social shift in society in combination with the presence of sexually objectifying advertisements have created a need to understand consumer attitudes towards brands that make use of these advertisements in the current landscape. Research Aim and Purpose: The purpose o
Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook.
Examensarbetets titel: Hur arbetar Tesla för att nå ut till sin publik? Seminariedatum: 31 maj 2018 Ämne/kurs: FEKH29 Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Andreas Kandefelt, Henrik Svantesson och Martin Wesström. Handledare: Oskar Christensson Fem nyckelord: Sociala medier, Retorik, Brand Community, Tesla och Marknadsföring Syfte: Uppsatsens syfte är att gTitle: How is Tesla reaching their audience? Seminar date: 31 may 2018. Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points Authors: Andreas Kandefelt, Henrik Svantesson and Martin Wesström. Advisor: Oskar Christensson Key words: Social media, Rhetoric, Brand Community, Tesla and Marketing Purpose: The projects
Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. To do so, more efficient planning of the supply chain is necessary. The first step of the plannin
Purpose: The purpose of this paper is to investigate and explore how personality traits of CEO’s affect the strategic decision of acquiring another company and whether the performance of the acquisition is affected by the examined traits. Methodology: The study follows a quantitative approach with a hypothetical deductive method. The data is primarily retrieved from transcribed earnings calls and
In a rapidly changing business environment, organisations need to find new ways to manage unpredictability to survive. The COVID-19 pandemic has made it apparent that organisations across industries can be vulnerable and exposed to crisis. Therefore, this thesis aims to research how organisations can manage crises in a changing world and become more receptive to change, to provide valuable knowled
Sustainability is a megatrend affecting companies’ strategic development process in many industries, including the dairy industry. The concerns on environmental issues in combination with other societal demands have initiated an industry transformation towards dairy alternatives. While the magnitude remains uncertain, policies are significant in accelerating or inhibiting the shift. However, exist
We explore what factors are relevant in creating and fostering a creative, innovative and entrepreneurial internal environment in established organizations, through the perception of those who manage them. Towards this end we conduct semi-structured interviews to perform qualitative case studies, in three companies, drawing on the knowledge and insight from 12 managers. We take an inductive, explo
Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. The
Gender diversity has gained a lot of attention in the corporate governance literature, reaching conflicting results whether board gender diversity has an impact on financial performance. As a consequence, we set out to investigate how board gender diversity affects financial performance through innovation using a mediation technique. We constructed three hypotheses grounded in the resource depende
