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Data-driven Biased Decision-making? - Exploring the landscape between dashboards, visualization literacy and decision bias

Data quantities and their sources have amplified over the years and so has the trend to employ dashboard-based data visualizations into the hands of a wider audience of end-users. By selecting four of the most common data visualization formats and combining these into a dashboard this thesis quantitively explored the relationship between similarity features of dashboard-based data visualizations,

Hur arbetar Tesla för att nå ut till sin publik?

Examensarbetets titel:​ Hur arbetar Tesla för att nå ut till sin publik? Seminariedatum:​ 31 maj 2018 Ämne/kurs:​ FEKH29 Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare:​ Andreas Kandefelt, Henrik Svantesson och Martin Wesström. Handledare:​ Oskar Christensson Fem nyckelord:​ Sociala medier, Retorik, Brand Community, Tesla och Marknadsföring Syfte:​ Uppsatsens syfte är att gTitle:​ How is Tesla reaching their audience? Seminar date:​ 31 may 2018. Course:​ FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points Authors:​ Andreas Kandefelt, Henrik Svantesson and Martin Wesström. Advisor:​ Oskar Christensson Key words:​ Social media, Rhetoric, Brand Community, Tesla and Marketing Purpose:​ The projects

Critical factors to consider for an incumbent when adopting a platform strategy: A single case study of an incumbent in the discrete manufacturing industry

Syftet med denna studie är att ge klarhet i adoptionsprocessen av en plattformsbaserad affärsstrategi för ett etablerat företag genom en fallstudie i den diskreta tillverkningsindustrin. Studien avser att bidra till den nuvarande begränsade litteraturen om affärsstrategiska och organisatoriska följder för etablerade företag när dessa implementerar en plattformsbaserad affärsstrategi. Därav är forsThe purpose with this thesis is to give clarity in the process when adopting a platform strategy for an incumbent by using a single case in the discrete manufacturing industry. Moreover, it seeks to extend the current yet limited research regarding strategical and organizational implications for incumbents when adopting a platform strategy. Therefore, the research question for this thesis is: Whic

Investigating the Coordination Between Operations and Sales in an Industrial Environment - a Case Study at Tetra Pak

Misaligned strategies that are developed within different units in a company is unfortunately a common occurrence. Generally, operations strategy and marketing strategy are difficult to align; the operations unit and the sales unit often have troubles understanding each other. If adding a capacity planning perspective to this issue, it is obvious that the two units need a full understanding for ea

CSR Reporting in the Airline Industry - An Analysis of the Development of Airlines’ CSR Reporting

This thesis aims to track the development of CSR and sustainability reporting in the airline industry. The emphasis is set only on the reporting practices and not on the companies’ CSR and sustainability activities per se. To analyse the development, a qualitative content analysis with a longitudinal-comparative research design was adopted. This thesis uses an inductive approach, discussing potent

När fotboll blir business

Sweden’s civil society is changing. The democratic civil organization, a symbol of the ideologically intertwined popular movement with its historical strive toward the welfare state, is increasingly adopting the concepts, resources and organizational models of the corporation. By challenging the member-run and altruistic ideals of the civil sector the process of corporatization is perceived as a t

Strategi i icke-vinstdrivande organisationer

Examensarbetets titel: Strategiarbete i icke-vinstdrivande organisationer Seminariedatum: 2015-06-05 Ämne/kurs: FEKH19, Examensarbete kandidatnivå i Strategic Management, 15 hp Författare: Hanna Dahlberg, Niklas Olsson, Samuel Ryckenberg, Erik Thunström Handledare: Magnus Johansson Fem nyckelord: Icke-vinstdrivande organisationer, Marknadsprestation, Konkurrensfördel, Industrial organization, ResoTitle: Strategic management in non-profit organizations Seminar date: 2015-05-06 Course: FEKH19, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr) Authors: Hanna Dahlberg, Niklas Olsson, Samuel Ryckenberg, Erik Thunström Advisor: Magnus Johansson Key words: Non-profit organizations, Market Performance, Competitive advan

Vilken typ av leasing, är investor pleasing?

Uppsatsens titel: Vilken typ av leasing är investor pleasing? Seminariedatum: 14 januari 2015 Kurs: FEKH69, Kandidatuppsats, 15 högskolepoäng Författare: Emma Björklund, Matilda Lodin och Robin Wallberg Dahlqvist Handledare: Peter W Jönsson Nyckelord: Leasing, investerare, kvalitativa egenskaper, IAS 17, kapitalisering Syfte: Att undersöka till vilken grad den nya leasingstandarden uppfyllerTitle: What kind of leasing is investor pleasing? Seminar date: January 14th, 2015 Course: Bachelor thesis in Business Administration Authors: Emma Björklund, Matilda Lodin and Robin Wallberg Dahlqvist Advisor: Peter W Jönsson Key words: Leasing, investor, qualitative characteristic, IAS 17, capitalization Purpose: To examine to what extent the new lease standard meets the five qualitative c

When the Transnational Meets the Particular: Businesses as Actors of Transnational Governance in a Changing Myanmar

Following five decades of isolation and ruthless military rule, Myanmar authorities started implementing various nominally democratic reforms. In response to these developments Western governments scaled back sanctions that had made the country anathema to foreign business. Writing within premises of late modernity, and the retreat of the state as primary political-geographical reference, this the

KREDITBETYG – ÅSIKTER FÖR DÖVA ÖRON?

Examensarbetets titel: Kreditbetyg – åsikter för döva öron? – En studie om nedgraderade kreditbetygs inverkan på nordiska bolags aktiekurser Syfte: Studiens syfte är att undersöka om ett bolags nedgraderade kreditbetyg genererar negativ abnorm avkastning för dess aktie. Studien undersöker även huruvida faktorer såsom kapitalstruktur, outlook och finanskrisen har effekt på eventuell negativ abnorm Title: Credit Ratings – Opinions that fall on deaf ears? A study about the impact of credit rating downgrades on Nordic companies’ share price. Purpose: The purpose of this study is to examine whether credit rating downgrades generate negative abnormal return on stock prices. It also examines if independent variables such as capital structure, outlook and the financial crisis have an impact on the

The Ideal Woman- a case study of the Coca-Cola Company's 5by20 initiative.

Since mid-2000s, a great emphasis of the global development agenda is directed toward women and their participation in society, especially as wageworkers and political actors. Hand-in-hand with this emphasis on women’s empowerment and gender equality as the ‘solution’ for development, the involvements of private actors in the development arena have increased as well. The notion of private corporat

The economic effects of EU sanctions imposed on Myanmar

The EU imposed targeted sanctions on Myanmar in 1996, which were later lifted in 2013. The sanctions were adopted because of the violation of human rights and the absence of democracy in the country. This study aims to examine the effects on Myanmar’s exports, due to the sanctions. The paper takes two approaches. First, it applies a gravity model to distinguish if the sanctions had an impact on th

Supporting roadmapping of quality requirements

Would slightly better performance be significantly more valuable from a market perspective? Would significantly better performance be just slightly more expensive to implement? When dealing with performance, usability, reliability, and so on, you often end up in difficult trade-off analysis. You must take into account aspects such as release targets, end-user experience, and business opportunities

Achieving pre-defined service

Abstract IKEA’s business idea is to offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. To be able to do this the costs must be kept as low as possible. Achieving desired customer service levels is although the key objective while cost reductions are a secondary focus. To be able to retain desired cu

Depositary Receipts and their underlying shares: A study on volatility

In this paper we examine the volatility dynamics of cross-listed stocks. Specifically, we study deviations in volatility between a sample of Swedish stocks listed on the OMX Stockholm 30 Index (OMXS30) with Stockholmsbörsen (SSB, the Stockholm stock exchange) as their home market, and their corresponding DRs listed on Frankfurter Wertpapierbörse (FWB, the Frankfurt Stock Exchange). The main questi

Marketing recommendations designed to build greater awareness of the Hjordnära brand in Stockholm

The motivations for this study stems from Hjordnära’s interest to both, build greater brand awareness in Stockholm, and increase its ability to take market share in the organic dairy segment. Hjordnära is a small organic dairy producer owned by Skånemejerier, Sweden’s third largest producer of dairy products. A decision was made for Hjordnära to enter the Stockholm market in February 2011, after s