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In a rapidly changing business environment, organisations need to find new ways to manage unpredictability to survive. The COVID-19 pandemic has made it apparent that organisations across industries can be vulnerable and exposed to crisis. Therefore, this thesis aims to research how organisations can manage crises in a changing world and become more receptive to change, to provide valuable knowled
Sustainability is a megatrend affecting companies’ strategic development process in many industries, including the dairy industry. The concerns on environmental issues in combination with other societal demands have initiated an industry transformation towards dairy alternatives. While the magnitude remains uncertain, policies are significant in accelerating or inhibiting the shift. However, exist
Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. The
Gender diversity has gained a lot of attention in the corporate governance literature, reaching conflicting results whether board gender diversity has an impact on financial performance. As a consequence, we set out to investigate how board gender diversity affects financial performance through innovation using a mediation technique. We constructed three hypotheses grounded in the resource depende
Engineering fungal organisms to produce desired protein – making a fantasy come alive!! Did you know that fungal organisms are used in the industrial production of various organic acids, enzymes, and secondary metabolites for nearly 100 years? And what makes these organisms to be in the limelight ever since then? Here is the answer. The fungal cells have an amazing property of secreting high lev
Problematisation: Previous findings on the use of female sexual objectification in advertising have been mixed and inconsistent. A social shift in society in combination with the presence of sexually objectifying advertisements have created a need to understand consumer attitudes towards brands that make use of these advertisements in the current landscape. Research Aim and Purpose: The purpose o
Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook.
Examensarbetets titel: Hur arbetar Tesla för att nå ut till sin publik? Seminariedatum: 31 maj 2018 Ämne/kurs: FEKH29 Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Andreas Kandefelt, Henrik Svantesson och Martin Wesström. Handledare: Oskar Christensson Fem nyckelord: Sociala medier, Retorik, Brand Community, Tesla och Marknadsföring Syfte: Uppsatsens syfte är att gTitle: How is Tesla reaching their audience? Seminar date: 31 may 2018. Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points Authors: Andreas Kandefelt, Henrik Svantesson and Martin Wesström. Advisor: Oskar Christensson Key words: Social media, Rhetoric, Brand Community, Tesla and Marketing Purpose: The projects
Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. To do so, more efficient planning of the supply chain is necessary. The first step of the plannin
Sverige har länge varit förskonat från korruption av större omfattning, landet brukar i Transparency Internationals årliga rapporter rankas som ett av länderna med minst korruption. Det senaste decenniet har dock flera stora korruptionshärvor i myndigheter och offentlig verksamhet uppmärksammats av media och väckt stort intresse hos allmänheten. Undersökningar som BRÅ publicerat visar att mutor i Sweden has long been spared from the corruption of higher extent, Transparency International's annual reports usually rank the country as one of those with the least corruption. The last decade, however, several major cases of corruption in authorities and the public sector have attracted the attention of the media and great interest among the public. Investigations published by BRÅ show that
Problem discussion: Syncron experience a challenge in realizing the full market potential of its newly developed IT-based price management system, Global Price Management (GPM). The system has already been implemented and is currently running with success within the IT-structures of the first customer. The fact that the development of the system has been initiated by a customer, and thereby has le
This research is a critical analysis of a delay regime for multimodal transport, or door-to-door transport. At this day, there are no mandatory rules governing multimodal transport, but a process of creating a set of rules are pending both within UNCITRAL as well as the European Union. Due to the increased use of containers in shipping, multimodal transport has become more common. For this purpose
Title: Open Innovation in SMEs – Exploring the wind turbine industry Seminar date: 2011-14-01 Course: Master thesis in Business Administration, Major in Strategy. 15 University Credit Points (15 ECTS). Authors: David Hartman, Emil Renold Advisor: Dr. Sigvald J. Harryson Key words: Open Innovation, SME, Wind turbine industry, Collaboration, Research and Development (R&D) Purpose: Given the lack
The purpose of this essay is to examine how users experience ‘dark pattern marketing’ from an ethical standpoint, and if it makes a difference if the users are aware of the phenomenon. ‘Dark pattern marketing’ is - in short terms - a marketing approach that applies a user interface that has been carefully crafted to trick and manipulate users into doing things they did not intend to do, or discour
The purpose of the paper is to investigate both the Swedish position and the position of ECJ regarding Swedish CFC-legislation towards third countries. It will be investigated if the Swedish position is compatible with ECJ's interpretation of the fundamental freedoms and Sweden's international obligations regarding tax treaties. The CAT has delivered a decision in a case where it tackled t
When referring to the same event, people can have different assumptions. What is interesting to see is why these assumptions are different, why do people have different stories? Some of the reasons could be different levels of expectation, different communication channels or even different cultural backgrounds. We have analysed all these by having a case study within a company that has recently go
Purpose: The aim of this paper is to find out how the PMM system can be used to remain resilient to a change in the environment and so continue to provide appropriate guidance to managers in real time. Methodology: The paper is based on a qualitative research method with primarily an abductive approach to derive insight about a PMM system’s use to remain resilient to a change in the environment.
Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, rea
